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Tata Projects flags off Green Thumb initiative to restore India’s depleting green coverage


Tata Projects recently flagged-off the fourth edition of its well-known Green Thumb campaign – an innovative initiative to help restore India’s depleting green coverage.

As part of the initiative this year, Tata Projects and its associates intend to undertake a nationwide tree plantation campaign that is based on a unique online participation model of, “You click, we plant.” Through this initiative, Tata Projects envisages to plant approximately 2,50,000 trees at its various project sites in the year 2019-20.

Deforestation has affected the tribal population. Hence, in an earnest endeavour to give back forests to tribal communities – Tata Projects employees, through its CSR activities are actively aiding and supporting tribals in planting about 12000 trees at Anthagram village, in Telangana. In addition, Tata Projects employees and site workers are carrying out extensive plantation at ‘Ramagundam’ and several other project sites.

Encouraged by the company’s initiative, the Forest Department of Andhra Pradesh has provided three lakh saplings, free of cost, to be planted within the state. This will help the initiative to gain further momentum in Andhra Pradesh.

Furthermore, the Green Thumb initiative, was witnessed in its full glory at Bird Park, on the banks of the Jaipur’s Rejuvenated Dravyavati River. Hundreds of school children and other prominent citizens from all walks of life came together with a single minded purpose of planting trees,  aiming towards a greener future.

Vinayak Deshpande, Managing Director – Tata Projects Ltd, said, “Green Thumb Initiative is an idea to plant more trees through volunteering and showcasing it on digital platforms.”