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Brand Building Through Corporate Social Responsibility
For every rupee spent on CSR, firms should spend 10 rupees on marketing the said initiative. Corporate social responsibility has become one of the...
FSSAI Mandates Brands To Stop Using Misleading Words in Advertising Food Products
Pure, organic, fresh, natural, authentic are some of the words that the FMCG industry commonly use to describe their products. These words which play...
Opinion: Are Our Ads ‘Greenwashing’ You?
‘Greenwashing’ is the act of advertising or marketing a product as eco-friendly without actually being such in business practices or process.
‘Responsible’ Marketing: Going Beyond the Bottom Line
How do you connect social responsibility with the overall marketing strategy of a company? As social responsibility becomes the flavour of the season in Indian advertising, companies are looking to realign their messages to acquire consumer confidence