A simple beauty ritual spraying perfume on the neck has sparked a wave of online concern. Social media posts, particularly on X, have raised alarms about possible skin damage, hormonal disruption, and long-term health effects, especially among women. While some warnings are exaggerated, dermatologists say the caution isn’t entirely misplaced.

Medical experts explain that the neck is a uniquely sensitive area. Its thin skin, constant movement, and dense network of lymph nodes make it more vulnerable than other parts of the body. Dr Meenu Malik, Visiting Consultant in Dermatology at Aakash Healthcare, told NDTV, “The fact that a seemingly harmless practice, such as spraying perfume on the neck, is causing an outcry on the internet has to do with the chemistry of perfumes and the biology of sensitive skin.”

Most commercial fragrances contain alcohol, synthetic chemicals, and preservatives. Dr Malik explained that repeated use on the neck can lead to cumulative irritation. “This may present as redness, itchiness, rashes, or even pigmentary changes over time,” she said. Some fragrance ingredients can also react with sunlight, causing dark spots or phytophotodermatitis that can linger for weeks.

Concerns about hormonal effects have also surfaced online. Dr Priya Puja, Dermatologist and Regional Medical Head at Kaya Limited, clarified that while perfume is not inherently toxic, repeated exposure in sensitive areas may increase risk. “Applying perfume directly on the neck is not necessarily dangerous as a toxin, but it is a behaviour that dermatologists increasingly recommend against,” she said. Dr Puja added that certain fragrance compounds can trigger contact dermatitis or hyperpigmentation, particularly for those with eczema or rosacea.

Perfume on Neck May Disrupt Hormones, Warns Expert

Dietitian Manpreet Kalra highlighted the potential for endocrine disruption. “Many perfumes contain phthalates, parabens, and synthetic musk chemicals that can interfere with natural hormones. Regular exposure on the neck, where the skin is thin and the thyroid gland is located, increases the risk of hormonal imbalance, thyroid disruption, and metabolic issues,” she said. Kalra further cautioned that long-term exposure could even raise the risk of hormone-related cancers.

Experts advise simple alternatives to enjoy fragrance safely. Spraying perfume on clothing, hair, or pulse points like wrists and behind the knees can reduce skin exposure. For sensitive individuals, fragrance-free or naturally derived products are recommended. Patch-testing new products before regular use can also help prevent irritation.

Dr Puja said, “The increased discussion shows that people are becoming more conscious of skin health and the need to use fragranced products deliberately rather than automatically.” While online debates may exaggerate risks, dermatologists emphasise awareness and careful use over panic.

The takeaway: perfume isn’t dangerous if used occasionally, but being mindful about where and how it’s applied can protect both skin health and long-term well-being.