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MMF supports Prajwala to fight sex trafficking

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Sex trafficking is one of the ugliest truths of our society. A truth that often comes dressed in layers of entertainment, glamour and ignorance. But this grave human rights violation needs to be spoken about for what it is. Not just because it’s the right thing to do but because there are millions of individuals who woke up this morning, only to breathe life into this truth.
The campaign built by Mukul Madhav Foundation is bold and in-your-face, calling out sex trafficking for what it is. Mukul Madhav Foundation has taken this bold unconventional route to hit people hard, raise awareness and drive a change in their mindset. We often tend to ignore the ugly truth and hence the campaign attempts to bring it to the forefront.

sex trafficking campaign by Prajwala

Sunitha Krishnan, Founder, Prajwala says, “For far too long we have tolerated this crime either by our apathy or our silence. Over the years this scourge has destroyed millions of lives worldwide. We cannot hide it under the carpet anymore. We need to confront it head-on and in that course perhaps challenge our own attitudes and perceptions. Prajwala joins hands with MMF & Schbang For Good to kickstart a campaign that will force us to look within…a campaign to collect our strength and a campaign to proclaim ‘zero tolerance’ to this modern-day form of slavery.”
Through this campaign designed by Schbang For Good, Harshil Karia, Founder at Schbang says, “We want to raise awareness about how plagued our society is with this issue and how many innocent lives we sacrifice to flesh trade every single year.” The campaign seeks to get people to support the initiative and turn awareness to action.
Prajwala is a pioneering anti-trafficking organization working on the issue of sex trafficking and sex crime. Established in the year 1996 in South India, Prajwala has pan India and International operations. In the last decade, it has become one of the most powerful voices nationally and globally for ensuring holistic victim services.

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