According to the KPMG survey 2018, the CSR expenditure by Indian companies on war veterans this accounted to only 7 crores, significantly less compared to 31 crores the previous year. The heroes of the country who often live away from their families to serve the nation are often not treated in a way they deserve. The fact that they constantly live under threat is overlooked. And the problems faced by their families if they are martyred is altogether a different battle.
This year, In the run-up to Republic Day, Flipkart will be running a fundraising and awareness campaign with the Vasantharatna Foundation for Arts (VRFA) to honour the families of martyred Indian soldiers.
VRFA works with the wives and children of martyrs to help restore their independence and sense of belonging. This initiative will give the Foundation access to Flipkart’s pan-India user base of 150 million and will allow those shopping on the platform to contribute to a good cause. It will aid VRFA’s continuing work towards women’s empowerment, child and youth development, and general awareness building within the civilian community.
Respecting and honouring the soldiers, LG Electronics India announced the third leg of their flagship campaign #KarSalaam to celebrate the 70thRepublic year of the country. The initiative dedicated to the nation’s armed forces invites the nation to come forward and send their wishes to the Indian Armed Forces. Through this campaign, the company extends support and solidarity to our brave soldiers.
LG will reach out to the citizens through social media platforms and encourage them to #KarSalaam (express their gratitude to the soldiers) or post their wishes on https://www.lg.com/in/karsalaam . People can also visit LG Brand Shops and share their heartwarming messages for our soldiers.
