Honda 2Wheelers India celebrates National Road Safety Month 2021
Honda Motorcycle & Scooter India Pvt. Ltd. announced its road safety awareness initiative for the 32nd National Road Safety Month (NRSM), which started nation-wide from January 18 under the ‘Sadak Suraksha Jeevan Raksha’ theme set by Ministry of Road Transport and Highways (MoRTH).
Aiming for a collision-free society with Safety for All on the road, Honda 2Wheelers India will accelerate its efforts to educate citizens; both digitally through its unique Honda Road Safety e-Gurukul and via its offline trainings across India.
In New Delhi, Honda has educated 3.12 lakh kids and adults through regular activities at two Children’s Traffic Training Park located at Roshanara Bagh & Baba Kharak Singh Marg. In the new normal of COVID-19, Honda has digitally trained over 14,000 citizens of Delhi since May’20.
CSR Initiatives for National Road Safety Month 2021
This national road safety month, Honda will enhance the retention of road safety awareness through age-appropriate 7 online training modules (Good Samaritans Law, Motor Vehicle Awareness Act, Pedestrian Safety Awareness & Golden Rules for Road Safety for all age group; Road Engineering and Vehicle Health Check-ups & Documents for adults and School Bus Commutation exclusively for bus drivers & conductors).
Honda’s 360-degree awareness drive will educate all age groups on healthy road practices. Learner license applicants & traffic rule violators will learn about traffic rules & road discipline through classroom training sessions at Honda’s Safety Driving Education Centers (SDECs) in 6 cities. At the same time, Honda’s 12 traffic training parks across 11 cities will digitally harness the Power of 7 to citizens in collaboration with various State Governments, schools, colleges and corporates across India.
This will be supplemented by more than 6,300 sales and service outlets who will educate Honda 2Wheeler India customers in over 1000 towns and cities across India. Further taking this CSR initiative ahead, the company will also conduct an online road safety awareness quiz for its internal associates across its 1000 dealers, 4 manufacturing plants, 17 zonal offices, 5 regional offices and its head office.
Prabhu Nagaraj, Senior Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “For 20 years, Honda has been aggressively working towards its vision of ‘Safety for Everyone’ on roads. Every year, the National Road Safety Week is observed in India with an aim to make India roads safer. As a responsible corporate, Honda is upping its road safety initiatives with special Road Safety e-Gurukul awareness drive across multiple towns & cities of India. Honda’s safety instructors will emphasise on important subjects like road engineering, Motor Vehicle Act and importance of regular vehicle health check-ups, correct riding techniques and the golden rules of road safety. With this initiative, Honda aims to sensitize all type of road users, be it existing or new riders, drivers or even young children who are pedestrians or pillions of their responsibility on roads.”
During this month long drive, Honda through its special learning modules & activities will spread awareness to:
1. School Kids: Honda 2Wheeler India will digitally train school kids on important subjects like safety gears, road rules and traffic signs. Making it fun, Honda will also conduct quiz competition, poster making & painting competition based on road safety.
2. New & existing riders & drivers: Safety instructors will digitally educate riders & drivers on topics like blackspot, Good Samaritan laws, vehicle inspection etc.
3. Customers: A special rider training activity for customers over 16 to experience over 100 possible road dangers. Honda touch points will engage with customers through activities like screening of road safety video at customer lounges, traffic rules & road signs explanation with leaflet distributions and display of banner.
Road Safety CSR of Honda
Since 1970, Honda is the first automobile manufacturer to provide safety education, not only to riders but to everyone sharing the road. Honda’s vision “Safety for everyone” has now expanded to 41 countries worldwide.
In India too, Honda was the 1st two-wheeler manufacturer to promote road safety education. In its 20 years, Honda has provided safety education & training to more than 38 lac individuals. While, Honda’s 12 adopted Traffic Training Parks (TTP) conduct daily educational programs for kids & adults; its 6 Safety Driving Education Centers (SDEC) give training to learner license applicants & traffic rule violators. All 1000 Honda dealerships across India provide pre-delivery safety training to new customers with practical insights given through a virtual simulator. Additionally, Honda’s skilled safety instructors take the message further through regular camps in schools, colleges, societies & corporates.
In May 2020, Honda launched its digital road safety initiative – ‘Honda Road Safety E-Gurukul’. Since then, Honda’s road safety team has also digitally sensitized over 2 lac individuals in more than 185 towns of India.
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