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October 16, 2025

A Green First: How Kerala is Setting the ESG Example for India

The CSR Journal Magazine

Kerala has made history by becoming the first Indian state to adopt a comprehensive Environment, Social and Governance (ESG) policy. The state cabinet has officially approved the policy, which is part of its broader New Industrial Policy. It aims to steer industrial growth in Kerala along sustainable, ethical, and transparent lines.

What the New Policy Promises

Under the fresh policy, industries and investors who comply with ESG standards will receive a number of incentives. One of the major benefits is 100 per cent reimbursement of capital investment tax for five years, for those projects that meet the ESG criteria. Additionally, there is a 10 per cent subsidy on fixed capital investment, up to ₹50 lakh, for eligible enterprises. Firms that follow ESG practices also stand to get preferences in government procurement – local enterprises compliant with ESG will enjoy a 20 per cent margin in public purchase scenarios.

To ease the transition, the Kerala State Industrial Development Corporation (KSIDC) will supply low-interest or concessional loans for procurement of ESG-friendly machinery and technologies.There is also support for startups and MSMEs including incubation, market access, and help for project report preparation.

Ambitious Environmental and Social Goals

Kerala has set ambitious targets under this policy. The state aims to be fully powered by renewable energy by 2040, and to achieve carbon neutrality by 2050.

On the social and governance side, the policy pushes for stronger labour standards, more representation for women in the workforce, respect for human rights, greater transparency, anti-corruption measures, and mandatory ESG disclosures for companies.

The policy will also include a reporting framework that aligns with both national and international standards such as BRSR (Business Responsibility and Sustainability Reporting), GRI, SASB, TCFD.

Why Kerala Took This Step

Kerala’s government views the policy as a way to attract global and domestic investment that is green, responsible and sustainable. In today’s global economy, ESG-compliance is increasingly becoming a deciding factor for investors.

Furthermore, integrating ESG into industrial growth is part of Kerala’s broader plan under the New Industrial Policy, which includes other measures like export promotion, logistics policy, and a high-tech framework. These are intended to make the state’s industry more competitive, sustainable and future-ready.

Challenges and Considerations Ahead

While the policy is bold, implementing it will involve certain challenges. First, ensuring that small and medium enterprises (MSMEs) have the capacity to follow ESG norms may be difficult. Many such enterprises have limited resources and may struggle with new costs for compliance, reporting, technology, and training.

Second, monitoring and verifying compliance will need robust institutional capacity. The government must ensure transparency so that the incentives are not misused, and ESG claims are credible. ESG reporting and governance structures must be clear and enforceable.

Third, balancing ambition with practicality will be important. The renewables targets (100 per cent energy by 2040) and carbon neutrality by 2050 require major investments, infrastructural changes, and behavioural shifts. Kerala will need to mobilise finance, technology, human resources, and policy support in a coordinated manner.

Potential Impact and Significance

If successfully implemented, this ESG policy could position Kerala as a model state in sustainable industrial growth. It could draw in investments from firms that otherwise choose locations with stronger environmental and governance norms. It may also encourage innovation in green technology, renewable energy, clean manufacturing, social inclusion, and corporate governance.

Moreover, it may benefit the people of Kerala by improving working conditions, reducing pollution, promoting fairness, and increasing transparency in governance. Over time, there could be health, social and environmental dividends. It could also influence other states to adopt similar policies, leading to wider sustainable development across India.

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