Google Launches Fitbit Air in India Priced at Rs 13,999

The CSR Journal Magazine

Google has introduced the much-anticipated Fitbit Air to the Indian market. This screenless fitness tracker will be available for purchase starting from October 2 at a price of Rs 13,999. Designed for those seeking to monitor their health without the interruptions of a smartwatch, the Fitbit Air is said to be the smallest and lightest device of its kind offered by Google.

Customers can choose from four colour variations: Obsidian, Berry, Lavender, and Fog. Additionally, every purchase comes with a three-month trial of Google Health Premium, which grants users access to Google Health Coach and its tailored wellness features. To sweeten the deal, buyers can receive a cashback of Rs 1,000 on full-swipe transactions and may also opt for an EMI payment plan with the same cashback on selected HDFC Bank and ICICI Bank cards.

The Fitbit Air will be available through various platforms, including the Google Store, Flipkart, Croma, Reliance Digital, Vijay Sales, and numerous other retail partners across the country. This strategy aims to make the device widely accessible to diverse consumers in India.

Health Tracking Features of Fitbit Air

The Fitbit Air boasts an array of health-tracking capabilities, offering continuous heart rate monitoring, tracking of resting heart rates, and measurements of heart rate variability (HRV). It is equipped to notify users of irregular heart rhythms associated with atrial fibrillation (AFib) and provides blood oxygen (SpO2) tracking.

For sleep monitoring, the device tracks various sleep stages and overall duration, helping users gain insights into their nocturnal patterns. Automatic activity detection allows users to automatically log common exercises without needing to initiate the tracking process manually. Additionally, users can log workouts through the companion app to keep comprehensive health records.

The Fitbit Air integrates with Google Health Coach, utilising sensor data to offer personalised health advice and assist users in adopting healthier lifestyles. It allows for guided workout sessions and automatic logging of exercises. Users can even photograph gym equipment and routines to accurately record their activities, enhancing the overall fitness experience.

Design and Battery Life of Fitbit Air

Google claims that the Fitbit Air provides an impressive battery life of up to seven days on a single charge. Its rapid charging capability allows users to gain a full day’s worth of battery life with just five minutes of charging time. The device’s screenless design enhances comfort for overnight wear, making it ideal for those keen on tracking their sleep patterns.

The Fitbit Air features an interchangeable pebble design, which allows for various band options to suit different user needs. Included with the device is the Performance Loop Band, crafted from recycled materials and designed to be lightweight and breathable. For users engaging in high-intensity workouts, an Active Band made from sweatproof silicone is also available for purchase.

Another option is the Elevated Modern Band, crafted for everyday wear, providing a blend of functionality and style. This variety ensures that users can select a band that best fits their lifestyle while maintaining the comfort and ease that the Fitbit Air aims to provide.

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