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May 25, 2025

Mention of ‘Female Vibrators in Digha’ in West Bengal Govt’s Jagannath Temple advertisement sparks outrage, criticism

The Government of West Bengal has landed in controversy for an unintended error in their advertisement of the newly inaugurated Lord Jagannath Temple in Digha. The advertisement published on leading newspapers, mentions the term ‘Female Vibrators in Digha’. This has drawn criticism and sparked outrage with the opposition calling it “disgraceful” and “deliberate insult to Hindu sentiments”.

A navigation map in a double-spread advertisement on the Jagannath temple in Digha issued by the West Bengal government and carried across India on Friday by newspapers had an embarrassing mistake. A location on the map read ‘Female Vibrators in Digha’. The blunder, attributed to a typographical error, quickly went viral, drawing sharp criticism from opposition leaders and social media users alike.
However, a statement from the state government is still awaited.

Deliberate insult to Hindu sentiments: BJP

Pointing out the error and criticising the ruling Trinamool Conress Government, Bengal BJP Co-incharge Amit Malviya posted on X, “It is deeply disgraceful that the Mamata Banerjee government’s advertisements for the inauguration of the Jagannath Cultural Complex in Digha appeared to promote inappropriate content. This is a deliberate insult to Hindu sentiments and a profound disrespect to the devotees of Lord Jagannath. Such actions reflect a lack of genuine devotion, driven instead by regressive and cynical political motives.”

The advertisement was part of a campaign highlighting Chief Minister Mamata Banerjee’s efforts to develop Digha as a spiritual and tourist hub, with the Jagannath Temple being a key project. However, the unintended reference has come as an embarrassment for the state government.

Digha Jagannath temple – Jagannathdham

The Pran Pratishtha ceremony of the Jagannath temple named Jagannathdham in Digha took place on April 30 on the auspicious occasion of Akshaya Tritiya in the presence of CM Mamata Banerjee. Talking about the temple, the Chief Minister stated, “This is a pride of Bengal and a pride of India also. We are proud of it because of the architectural work.”

The temple has been built at a cost of Rs 250 crore on a 24-acre plot in the coastal town of Digha in West Bengal’s Purba Medinipur district, about 350 km from Puri.

Like the Puri Temple, the Digha temple is dedicated to Lord Jagannath, Lord Balabhadra, Goddess Subhadra and Goddess Mahalaxmi. However, unlike the centuries old practice in Puri Jagannath temple, non-Hindus and foreigners would be allowed to enter the Digha shrine.

The Bengal government also plans to hold an annual ‘Ratha Yatra’ in Digha, modelled after the iconic procession in Odisha’s Puri. Chariots similar to the ones in Puri are also being prepared for the festival.

The temple’s daily affairs will be overseen by the International Society for Krishna Consciousness (ISKCON).

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