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Empower Children To Be Change Ambassadors


About 10,000 school children, 50 schools through 100 workshops are now enabled to become ‘Health Champions’ for their peers and communities. ‘She’s Ambassador’ is a health and leadership program to develop health champions. It aims to empower young people to make educational and sustainable decisions favourable to healthy lifestyles and social development.

Mumbai Obstetrics Gynaecological Society (MOGS) and PVR Nest, CSR arm of PVR Ltd., partnered and announced the launch of the year-long campaign. MOGS is the oldest Obstetric and Gynaecological Society in the country. Priya Dutt, Former Member of Parliament and Managing Trustee Nargis Dutt Foundation was the chief guest, while H.E. Canadian High Commissioner Nadir Patel graced the ceremony as the Guest of Honour.

The initiative aims to address the hidden concerns of adolescents, make health education and safe learning accessible to young girls, educate on health planning, influence social and economic integration of adolescents, provide youth counseling services and promote health policies and best hygiene practices. “It is about time that the society realises the underlying importance of any form of education to break stereotypes. Being a woman and a proud citizen, I support the initiative,” said Priya Dutt.

Participation was seen from corporate houses, educational institutes and civil society organisations. Present were Raveena Tandon (Actor), Priya Tanna (Editor-in-Chief, Vogue), Dr. Nandita Palshetkar (President MOGS), Dr. Noorjehan Safia Niaz (Co-founder Bharatiya Muslim Msahila Andolan), Veena Mankar (Founder & Chairperson, Swadhaar FinSer Pvt. Ltd.) along with Farida Lambay (Co-founder, Pratham Education Trust) in a panel session revolving around ‘Building Capacities and Impacting lives through adolescents’.

“As per recent reports, more girls are being born in Mumbai city than ever before and the female-to-male sex ratio at 1033/1000 is better than the national average. However, the state of health among the adolescents remain a cause of concern with data suggesting that nearly 21.66% young girls were moderately underweight, whereas 2.87% were grossly underweight against the state average of 16.27%. Therefore, in the given situation, this initiative will inspire change in adolescent and the communities,” said Deepa Menon, Sr. Vice President, CSR, PVR Ltd.

Participating children from schools will get the opportunity to create their own films on the five thematic areas namely: nutrition & fitness, menstrual health & hygiene, communicable & non-communicable diseases, sanitation & cleanliness and mental health & well-being; to inturn spark new conversations.

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The CSR Journal Team