Discovery Communications announced partnership with World Wildlife Fund (WWF) to protect and increase the wild tiger population. ‘Project C.A.T- Conserving Acres For Tigers’ aims to help conserve nearly one million acres of protected habitat in India and Bhutan.
In the last century alone, the wild tiger population has dropped an astonishing 96%, to less than 4,000 left in the wild due to habitat loss and pervasive poaching. Given ample space, prey and protection from poaching, tiger populations can rebound.
“For more than 30 years we’ve had cameras in every corner of the globe, from Planet Earth to Racing Extinction, documenting and inspiring audiences about the beauty and splendor of our planet. Unfortunately, our cameras also have captured the fragile state of much of the world and its animals. So today we take a bold step further, beyond the lens, to protect one of our most iconic and endangered species. Not on our watch will we let these beautiful animals disappear from the world. We will shine a light on this compelling cause and amplify it through our global brands and platforms with the goal of doubling the wild tiger population by 2022,” said David Zaslav, President and CEO of Discovery Communications.
Project C.A.T will have funding from Discovery for this transboundary landscape in which WWF is a conservation partner with the governments of India and Bhutan. The project will allow rangers to more closely monitor tiger health and other key scientific data, take additional anti-poaching safeguards, and maintain land and corridors to improve movement of all wild animals.
Discovery will also use its multi-platform channels to widen awareness on tiger conservation. The effort to double tigers – a species at the top of the food chain – will protect other endangered species and stimulate a healthy ecosystem across the nearly one million acre site.
WWF’s efforts include conservation of additional tiger sites, across all 13 tiger range countries, with rigorous scientific analysis and monitoring of tigers and their prey, as well as advocating for and raising awareness of tiger conservation and eliminating illegal wildlife trade around the world.
“Tiger populations are rising for the first time in a century,” said Carter Roberts, president and CEO of World Wildlife Fund (WWF). “These numbers reflect the extraordinary commitment of regional leaders and leading philanthropists to double the population of tigers in the wild. We need even more of a movement to accomplish these goals.”
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The CSR Journal Team