CSR: Soccer Tournament For A Cause
Sports have always known to work like a perfect facilitator of healthy upbringing for a child or healthy living for an adult. The physical benefits of sports are numerous. However, the mental benefits are as impressive. It has been found out in many studies that playing sports often act as a stress reliever. It also helps in coming out of depression and anxiety.
Promoting a healthy lifestyle while ensuring a better life for underprivileged children, CRY – Child Rights and You, an NGO working for children’s rights, organised a tournament called Aon-CRY Soccer for Child Rights in association with Aon Assessments. The 3rd edition of the day long tournament in Bangalore saw 28 teams from corporate bigwigs participate, which included 4 women’s teams as well. Out of the 28 participating teams, 3 teams from the intervention areas of Vyasarpadi Children Empowerment Project working for children in Chennai.
“It is our earnest effort to ensure that every child enjoys their right to childhood and games and sports are integral parts of it. Over the last 2 years the stature of the tournament has only grown to encouraging us in make this a better and bigger platform that connects two very different sides of the society,” said Suma Ravi, Regional Director (South), CRY, while inaugurating the tournament.
As per the organisation, the proceeds of the tournament have gone to support projects like the Vyasarpadi Children Empowerment Project which has around 1500-2000 children within its intervention areas. The project aims at providing children from the marginalised sector of the society with the right exposure to life through the medium of sports
Going forward, the organisation has envisaged replicating this model in its other project areas as well where children have excelled in alternate form of sports like Karate, Kabaddi and Judo, to name a few. Projects like Salem People’s Trust (SPT) and People’s Organisation for Rural Development (PORD) in Andhra Pradesh also work with many children with high potentials on Karate and Kabaddi respectively.
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