Hindustan Coca-Cola Beverages (HCCB) has distributed 22,000 cotton bags at a series of events around four of its factories located at Ameenpur near Hyderabad, Jalpaiguri near Siliguri, Srikalahasti near Chittoor and Goblej near Ahmedabad. The exercise aligns to the government’s efforts to encourage the use of sustainable materials. HCCB is among the first few corporates to distribute cotton bags at such a large scale.
The bags were distributed at Expos organised by HCCB for generating awareness around water, waste management and sustainable agricultural methods while taking examples from HCCB’s economic and community work; using digital and experiential technology. 44,000 visitors participated in the events.
Speaking about the unique initiative, Kamlesh Sharma, Chief Communications Officer, HCCB said, “Our factories are part of a robust local ecosystem and therefore centres of great interest. People throughout the year visit our factories to learn more about manufacturing processes, digital interventions, quality practices etc. We used this insight and created temporary set-ups at our factories where we could disseminate information and create awareness around waste management, water management, reduction in single-use plastic usage, use of digital technology for skill-building and much more. 44,000 people spent an aggregate of 120 hours at these Expos. We are excited and thankful to the participants for this massive response.”
Among the major attractions at the Expo was the demonstration of the Ultra High-Density plantation (UHDP) method of growing mangoes under the company’s flagship program – Project Unnati. Local farmers enquired and understood the technique with a lot of interest.
The company also showcased several initiatives which are inspired by India. Drawing inspiration from the country’s age-old practices of recycling and reusing, HCCB highlighted its initiatives to collect and recover all kinds of plastics and recycle them into clothes, jackets, T-shirts, shoes, furniture, toys etc. through authorised agencies. Building on the theme, the company also created a section where through gamification people could learn about segregation of waste at source, a major environmental challenge. The gamification zone was aimed at enabling and educating people to take care of their surroundings and contribute to the cleanliness drive.