Indian organic cotton T-shirts for world’s biggest electronic music festival

Tomorrowland is one of the world’s biggest electronic dance music festivals. Stretching over two weekends, 400,000 visitors from all of the world come together and celebrate music and unity. The Tomorrowland team, on account of celebrating their 15th anniversary, aspired to send out a powerful message by opting for sustainable T-shirts for their crew-members. And guess where the T-shirts are coming from… India!

RESET (Regenerate Environment Society and Economy thru Textiles), a futuristic innovation by Women on Wings‘ partner Grameena Vikas Kendram (GVK) and Urban Fibres from Belgium, have teamed up together to make this a reality. RESET is the first zero-budget, vertically integrated regenerative cotton farming project in the world, free of GMOs and chemical inputs.

Sharing vision and expertise

The entire RESET ecosystem with farmers, ginner, spinner, knitter, dyer and garment workers, has taken the utmost care at every step of the task GVK and Urban Fibres had been entrusted with. Every input was carefully selected so that no toxic material was included.

GVK has closely monitored the entire process, right from the selection of the cotton seed to the sewing of the label on more than 30,000 T-shirts for Tomorrowland’s crew. Urban Fibres, a company that harvests and recycles old textiles and turn them into new, high quality fabrics, has brought in its expertise on circular design and circular supply chains. After use, the T-shirts are collected and recycled into high quality garments such as jeans.

Tomorrowland’s belief

The People of Tomorrow believe in enjoying life to the fullest without having to compromise everything. They also believe in a commitment to create a reality that relates positively with Mother Nature and contributes to the well-being of the next generations. Tomorrowland’s people want to engage with each other and do something good today, for which they will be grateful for tomorrow.

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Regards,
The CSR Journal Team

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