CSR Campaign on Childhood Pneumonia in India

Being a communicable disease, it can be easily prevented, diagnosed and treated. However, it is under-addressed, under-diagnosed and under-funded in the country. As their contribution towards UN Sustainable Development Goal #3 and to help reduce childhood mortality caused by Childhood Pneumonia, Philips India has launched a CSR campaign #HarSaansMeinZindagi.

Through this campaign, Philips aims to focus on both urban and rural areas and reach out to the people through multiple mediums including TV, radio, print, digital, social media channels and on-ground initiatives. As a part of this commitment, the company aims to address pressing societal issues with a focus, making healthcare accessible and affordable.

Simple Interventions to prevent and protect children from pneumonia