Beam Suntory and Suntory Holdings donate over Rs. 4.41 crores to organizations supporting COVID-19 relief in India

Beam Suntory and parent company Suntory Holdings, have pledged $600,000 (approx. Rs. 44,184,000) to support COVID-19 relief in India through CSR. The activities are focused on increasing access to medical care in the hardest-hit areas and supporting on-trade partners that have been impacted by the surging pandemic.

“Giving back to society is one of Suntory Group’s most cherished and fundamental values,” said Tak Niinami, CEO of Suntory Holdings. “We are proud to stand with Beam Suntory and our team members in India to support urgent public health needs and hard-hit communities as India confronts the alarming surge in coronavirus cases.”

Donations will support:

– British Asian Trust, which is working to deliver oxygen concentrators to hospitals as quickly as possible, working with local partners to identify the areas of greatest need.

– Confederation of Indian Industry (CII), India’s largest business chamber which is undertaking extensive relief operations across India with various Government agencies and local authorities in the areas affected by the second wave of COVID-19.

– Through Beam Suntory’s partnership with the National Restaurant Association of India, supporting recovery efforts in the food and beverage industry, as well as professional training and vaccination cover where needed by staff of the association members.

– Government-led relief efforts to mitigate the shortage of hospital equipment in India’s most severely impacted states.

“The pandemic has been a tragedy globally, but the current situation in India has hit close to home for us, as it has impacted many of our team members, their families, and communities,” said Albert Baladi, President & CEO of Beam Suntory. “Contributing to vibrant and equitable communities is a pillar of our Proof Positive sustainability strategy, and we are committed to helping support these hard-hit communities in India.”

“This is a very difficult time for India, and I know I speak on behalf of my entire team when I say that the support we are receiving from Beam Suntory and Suntory leadership has been an inspiration,” said Neeraj Kumar, Beam Suntory’s Managing Director of India. “We are proud to build on the support that Beam Suntory India has already provided, including previous donations to the NRAI, as well generous support from our employees to the state of Rajasthan’s COVID relief efforts in 2020. We look forward to continuing to work with our people, our partners and our industry to rebuild to an even brighter future once India recovers from this crisis.”

Since the beginning of the COVID-19 pandemic, Beam Suntory has donated to various COVID relief efforts around the world, including a €100,000 donation to the German Red Cross and €200,000 to hospitals and nursing homes in Spain, among many others. The company has also pledged more than $3 million to support restaurant and bar workers and their families across numerous markets. Initiatives included a $150,000 (Rs. 1 Crore) donation to the National Restaurant Association in India in 2020.

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