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music is a performance booster for athletes

Music: A Performance Booster For Athletes

Think of a Premier League game, any premier league game from last season. When the players are walking into the stadium, there’s one accessory ― in the case of many, it will resonate with almost any of us; it’s their headphones. This isn’t isolated to footballers only. Rather, it’s a ritual that is embedded...

The Gaps in Implemeting CSR in India

India is one of the only countries in the world to regulate Corporate Social Responsbility (CSR) under the Companies Act, 2013. The law provides a framework to address various developmental challenges. Specifically, 11 areas are listed as eligible developmental activities where a company can spend its CSR money. Companies with a net worth of...

Technology shift serving happiness to NGOs

India has close to 31 lakh Non-Governmental Organizations, commonly referred to as NGOs, who are working intensively towards some of the fundamental challenges in the society like health care, educational, environmental, human rights, women empowerment, public policy, social and community development, and other areas. The goal of every NGO varies depending on the objective and...

India’s Leap Towards A Sustainable Fourth Industrial Revolution

Globally, the advent of digitally enabled Fourth Industrial Revolution (4IR) has already been termed as the fastest period of innovation ever. Rapid advancements in technology, disruption of conventional markets and reconstruction of business-as-usual models are transforming and realigning the ways economies and societies operate. India, with an estimated growth rate of 7.4% in FY19, expected...

Cities Of The Future

Imagine an Indian city of the future. Do you see sufficient space for residents, clean, well-aligned streets, pedestrians in designated walking areas, disciplined traffic, planned housing for all economic classes, adequate high quality facilities for education, entertainment and culture, abundant sources of livelihood, medical facilities for all and people having the opportunity to give...

Arrest The Unintended Menace Of Plastic

The business of unintended consequence is pernicious. The use of fossil fuels is a case in point. Who would have imagined that the invention of the internal combustion engine and the thermal power plant would lead to terrible environmental problems in the future? As we combat climate change we must be careful about problems...
Sustainable economy

Working Towards Sustainable Future In India: Accelerating New Opportunities

In 2018, India emerged as the fastest growing major economy in the World. With support from the aggressive service sector, which roughly accounts for 60% of the GDP, India is now the 6th largest economy in the World as per nominal GDP. A tick in all the right boxes from an economic standpoint, but...

Technology – An Enabler for Corporate Social Responsibility

Over the past four years, India Inc. has progressively adopted the national CSR directive having spent more than INR 30,000 Crores, with over INR 9,000 Crores invested in FY 2017-18 alone. This expenditure surpassed expectations and brought to fore the need for enhanced governance and accountability measures, strengthened with quantifiable social impact. Given that...

Salman Khan’s Latest Ad Campaign Features Unsung Heroes Of India

The fashion industry gets a bad rap for promoting capitalism and a culture of excess. Various fashion houses around the world (Prada, Tsumori Chisato, Prabal Gurung) are preserving the art and heritage of indigenous people. Closer home in India, fashion designers like Gaurang, Krishna Mehta, Samant Chauhan and Shruti Sancheti are supporting families of...

Encapsulate the NCC Module in the National Scholastic Methodology

The mellifluous notes of the NCC Song “Hum Sab Bharatiya Hain, Sartaj Himalaya Hain, Desh Ki Raksha Ki Khatir,Hum Shamshir Utha Lenge...” reverberates in the air around the school wherein the NCC cadets’ Parade is being held. These words speak volumes of the goals of the cadets-the grit to defend the country’s frontiers with...

US Firms’ Refuse To Join Trump In A Race To The Bottom

A bird’s eye view of 2017 paints an interesting picture, despite the initial darkness of the year’s low points. Without doubt, there were global shocks from Trump, overall climate change, and multiple cases of Human Rights violations. However, it has also been a year where the control of sustainable practices has shifted from the...

The Power Of Films To Bring Social Change

Entertainment, perception, emotions and outlook are some of the terms that can be associated with media. The amplifying power of media and its influence on society is undeniable; especially, Visual media combined with the easy access to Social Media has unleashed the power of imagery. Leveraging Visual media, particularly videos, to highlight a social...
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