Bhavya Kharoo, Research Associate, Samhita-CGF
Enabling Digitisation Among Microentrepreneurs in a post COVID-19 World
The Covid-19 pandemic necessitated a swift move to digital-focused business strategies and transactions due to safety, business discovery, marketing and logistical considerations. Even the informal and micro business segments, that traditionally relied on manual and face-to-face transactions, had to adapt to survive in one of the most arduous times in recent history. However, what...