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Bhavya Kharoo, Research Associate, Samhita-CGF

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Enabling Digitisation Among Microentrepreneurs in a post COVID-19 World

The Covid-19 pandemic necessitated a swift move to digital-focused business strategies and transactions due to safety, business discovery, marketing and logistical considerations. Even the informal and micro business segments, that traditionally relied on manual and face-to-face transactions, had to adapt to survive in one of the most arduous times in recent history. However, what...

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