Apple is preparing for a unique experience event scheduled on March 4 in major cities including New York, London, and Shanghai. Set to commence at 9 am ET (7:30 pm IST), the occasion is anticipated to showcase exciting developments from the technology giant. Ahead of the event, Tim Cook, Apple’s CEO, hinted on X about a “big week ahead,” suggesting earlier announcements may occur even before the main event.

Rumored Products and Features

Recent speculation in the tech community indicates that Apple might unveil several new products in the days leading up to the event. Among the anticipated innovations are the iPhone 17e and a budget-friendly MacBook, along with potential new features for Siri as part of the upcoming iOS 26.4 update. This update is believed to integrate a new AI component powered by a billion-dollar partnership with Google.

Budget-Friendly MacBook

In the pipeline for quite some time, a new low-cost MacBook is expected to be the most affordable option within Apple’s product line, potentially priced around $599 (approximately Rs 54,000) in the United States. This model is rumored to feature a 12.9-inch LCD display and will likely be available in vibrant colors such as yellow, green, and pink. Unlike other Mac models, it is speculated to utilize the A18 Pro chip from the iPhone 16 Pro, which may help in maintaining a lower price point while still offering impressive performance.

iPhone 17e Launch

The iPhone 17e is anticipated to be the successor to the widely popular iPhone 16e. Expected features include the new A19 chipset, enhanced compatibility with MagSafe technology, and a display likely retaining the 60Hz refresh rate of its predecessor. Although no official price has been announced, it is thought that Apple may keep the pricing in line with last year’s model, which retails in India for Rs 59,900.

Enhanced MacBook Pro Models

Following the release of the M5 MacBook Pro in October 2025, Apple may be preparing to introduce new versions powered by M5 Pro and M5 Max chips. While no significant design changes are anticipated during this launch, additional upgrades could be offered later in the year, particularly with a new touchscreen OLED MacBook Pro model on the horizon.

Updated MacBook Air

Furthermore, the MacBook Air is also expected to receive an upgrade, potentially featuring the new M5 chip. While improvements in power and efficiency are likely, it is anticipated that the design and specifications will mirror those of the existing M4 version. Whether the price will change remains uncertain, but the M4 MacBook Air previously launched at Rs 99,900 in India.

New iPad Models

Apple may also launch two new iPad devices during the forthcoming event: an updated iPad Air and the 12th generation iPad. The iPad Air is rumored to adopt the M4 chipset, which is expected to deliver substantial performance enhancements compared to the M3 model. The base iPad might come equipped with the A18 chipset from the iPhone 16, potentially enabling compatibility with Apple’s Intelligence features, though it is currently unclear if this will be included. Both new iPad models are projected to maintain their existing designs and pricing structures.

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