Mumbai, India: YES BANK, the sixth-largest private sector bank in India, in collaboration with FICCI FLO, South East Asia’s largest women’s chamber of commerce, is pleased to announce the launch of YES PowherUp, a specialised MSME programme designed to empower women entrepreneurs in scaling their businesses.
YES PowherUp offers a comprehensive suite of financial solutions tailored to the unique needs of women-led enterprises. The programme includes specialised SME loans, premium business accounts, international trade and forex services, investment opportunities, credit card options, and insurance plans. By addressing the specific challenges faced by women entrepreneurs, YES PowherUp aims to provide the necessary support for businesses to establish, grow, and succeed sustainably.
Mr. Dhavan Shah, Head of SME Banking at YES BANK, shared his perspective on the initiative, “India’s MSME sector is witnessing unprecedented growth, with women entrepreneurs emerging as vital contributors to this dynamic ecosystem. Through our partnership with FICCI FLO, we are proud to launch YES PowherUp, a comprehensive and innovative MSME proposition tailored for women-led businesses. At YES BANK, we are deeply committed to enabling women entrepreneurs to thrive, offering them the tools and support needed to scale their ventures and shape India’s growth story. Together, we aim to empower women entrepreneurs, fostering their financial independence and enhancing their impact on the economy.”
Ms. Joyshree Das Verma, National President, FICCI FLO, shared her thoughts on the partnership, “At FICCI FLO, with 40 years of experience supporting women entrepreneurs, we understand their unique challenges. Many women-led businesses hesitate to borrow for growth, missing the transformative potential of financial support. Our partnership with YES BANK’s YES PowherUp initiative aims to change this narrative. Despite constituting 50% of the population, only a small percentage of women access loans to grow their businesses, highlighting untapped potential. This women-centric MSME solution empowers women-led businesses, nurtures financial independence, and encourages a shift in borrowing attitudes. Together, we strive to help women entrepreneurs realise their full potential and make significant economic contributions.”
At the launch event of YES PowherUp at the FICCI FLO Interstate Meet in Guwahati, YES BANK’s SME team engaged with women MSMEs from various sectors, including health, pharma, manufacturing, textiles, and startups, highlighting YES PowherUp and YES Business as key solutions for business growth and success.
Key features of YES PowherUp include:
SME Loans: Comprehensive funding solutions, including a 50% processing fee waiver for FICCI FLO members
YES First Business Account: Premium transactional accounts with exclusive benefits for women entrepreneurs
Trade & Forex Solutions: Access to international markets with a variety of trade and forex solutions
Investment Solutions: Trade up to ₹1.5 Cr at zero brokerage for 60 days with YES Securities
Card Solutions: Business credit cards for domestic and international travel, featuring low foreign currency markups
Insurance Plans: Specialized offerings for asset protection, cancer coverage, and discounted term plans
YES PowherUp is committed to supporting women entrepreneurs at every stage of their business journey, fostering growth, and ensuring their success in a competitive marketplace.
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