Dating App TrulyMadly adopts green lung in NCR as part of CSR

Ahead of World Environment Day, dating app TrulyMadly has adopted a green lung of 1,000 trees in the National Capital Region (NCR) to commit to the social goals of hundreds of couples on the platform. The ‘Forever Garden’ initiative empowers environmentally conscious millennial couples in creating a greener planet by adopting and nurturing ‘love’ trees.

Green lungs are helpful in acting as carbon sinks to compensate for greenhouse gases and in removing particulate matter from the atmosphere, particularly small particles which are responsible for major air pollution-related health hazards. Delhi and NCR region, in particular, has been suffering from poor air quality.

The CSR initiative also takes ‘Couple Goals’, a predominant trend among the millennial generation to work together on common bucket lists, a notch higher by creating a positive impact of human relationships on society.

Based on a geographical cluster of its couples coming forward to pledge their support, the platform will adopt more green lungs on their behalf in metros and non-metros. Couples will be notified about the growth of the trees and would get a chance to nurture their adopted trees as they grow.

TrulyMadly CEO & Co-founder Snehil Khanor said, “The idea is to create awareness among the younger generation about the need for building a sustainable future and also involve them to play their part. ‘Forever Garden’ symbolizes how togetherness can help us work towards the common goal of nurturing human relationships as well as the environment. We continue to be deeply committed to building more meaningful human relationships through our community of people for a better future.”

Popularly known to help users ‘Find Your Forever’, the dating app has been fostering social consciousness among millennials and younger generations on different subjects, including choice-based decision-making, matrimony, and relationship-related issues.

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