OYO launches its CSR programme ‘OYO Reach’ from Shimla
OYO Hotels & Homes, South Asia’s largest, China’s top two and the world’s fastest growing chain of hotels, homes and living spaces firm launched its corporate social responsibility assistance programme ‘OYO Reach’. The program has commenced from Shimla where 83% of OYO hotels in the hill station have been equipped with rainwater harvesting systems. Implementation of this technique will lead to an enormous increase in the savings of potentially 81,000 litres of water requirement for hotels in the hill station.
Through its CSR assistance programme, the company is aiming to provide necessary technical and financial assistance to its partners across the nation in a wide variety of projects and activities, OYO said in a statement. The company will also focus on skill development, economic opportunity creation and sustainable tourism, it added.
Elaborating on the development, Aditya Ghosh, CEO, India & South Asia, OYO Hotels & Homes, said “Shimla has been grappling with water scarcity concerns for the past few years and we would like to contribute towards alleviating them. As part of our CSR program, OYO REACH, we are happy to assist in the adoption of rainwater harvesting systems in OYOs in Shimla. Since tourism has been one of the most important contributors in boosting the state’s economy, adoption of such techniques will not only help Shimla regain its stature as the most preferred hill station but also promote sustainable tourism practices across the hotel industry”.
Mr Puneet Chopra, owner of OYO Alpine Heritage Hotel, one of the early adopters of this technique in OYO said, “Every year during summer, Shimla faces water crisis, and last year the situation worsened and hit the tourist inflow. We are glad that OYO has taken this initiative of supporting asset owners like me to manage water requirements all year round. This will help in ensuring that the tourists experience the best of hospitality that Himachal Pradesh has to offer.”
OYO has been a frontrunner in modernizing small and budget hotels with the use of latest technology and first-of-its-kind innovations.
