LG Electronics, India’s leading consumer durables brand, has come forward to celebrate World Food Day, in collaboration with The Akshaya Patra Foundation by donating ‘Happiness Kits’ containing dry rations in Uttar Pradesh. These kits will be distributed to every child within the age group of six to 14 years studying in classes I to VIII, who were enrolled to attend government schools, against the Mid-Day Meal scheme.
Re-affirming its commitment to the people of India and to fight hunger during the Covid-19 pandemic, LG Electronics has announced a number of CSR initiatives from early this year including serving over a million meals to migrant labourers affected by the national lockdown in collaboration with The Akshaya Patra Foundation’s Covid Food Relief Efforts. This initiative, to celebrate the World Food Day reinforces the brand’s commitment to help eliminate hunger in the country.
Young Lak Kim- MD LG Electronics India said, “We stand committed to lending our full support to people during the COVID-19 pandemic. Hunger is one of the biggest challenges to development for the youth, creating a detrimental effect in a child’s growth. We wish to make a significant contribution in this difficult time to society in collaboration with the Akshaya Patra Foundation, with whom we have had meaningful collaborations in the past. We hope this creates a significant impact in the lives of these kids, who have been greatly affected by the myriad effects of this pandemic.”
Commenting on the CSR initiative Shridhar Venkat, CEO, Akshaya Patra Foundation said, “Covid-19 has been the most disruptive events of 2020. But it is heartening to note that large corporate houses such as LG Electronics have kept the momentum for Food Relief Efforts going. We are happy to collaborate once again in the distribution of Happiness Kits to needy children in the state of Uttar Pradesh. We are sure this step will help in enhancing a child’s nutrition levels and daily food intake.”
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