Madhya Pradesh is host to various energy and manufacturing companies. Singrauli in MP is emerging as India’s Energy capital. The region was earlier known as Shringavali, named after the sage Shringi, and covered with dense forests and inhabited by wild animals. On 24 May 2008, the Madhya Pradesh government declared Singrauli its 50th district by separating from Sidhi with three tehsils – Singrauli, Chitrangi and Deosar. In FY 21, the district was the highest recipient of CSR funds in the state (Rs. 72.88 Cr.)
However, the aspirational districts in the State have been ignored by corporate houses which haven’t dedicated as much CSR resources as they deserve. Nevertheless, some CSR projects have been successful in making a lasting impact.
In FY2020-21, the state received a total of Rs. 344.13 Cr of CSR funds from 473 companies. The top three contributors included Northern Coalfields Limited, NHDC Limited, and Dilip Buildcorn Limited, which spent Rs. 98.94 Cr., Rs. 12.76 Cr. and Rs. 12.32 Cr. respectively. The top three areas of focus of CSR initiatives were Education (Rs. 127.59 Cr.), Healthcare (Rs. 118.65 Cr.), and Rural Development (Rs. 52.41 Cr.). Here are the top social interventions from India Inc implemented in Madhya Pradesh.
HUL Lifebuoy Help A Child Reach 5

Unilever soap brand Lifebuoy’s ‘Help A Child Reach 5’ campaign aims to eradicate preventable deaths from diseases like diarrhoea by teaching lifesaving handwashing habits. The campaign was launched with an award winning film ‘Gondappa’ and handwashing initiatives in Thesgora, a village in Madhya Pradesh in the year 2012.
The decrease in diarrhoea in this village – known for having one of the highest rates in India of this deadly yet preventable disease – was observed over the period of Lifebuoy’s intervention in an independent evaluation of 1485 households with children aged below 12 years, conducted by Nielsen in September 2013.
Worldwide, one child dies from diarrhoea or pneumonia every 15 seconds. Handwashing with soap is the most cost-effective way to prevent child deaths. The simple but lifesaving act of handwashing with soap could help many more children reach the age of five, hence the name ‘Help A Child Reach 5’ for the CSR project.
The results achieved show that handwashing programmes have significant positive impact on both the handwashing behaviours and the health of a community. Lifebuoy’s handwashing programmes are now being rolled out to villages across 14 countries and scaled up in India to reach 45 million people.
Lifebuoy’s handwashing programmes are not only helping to change habits to combat disease – expert studies have shown that washing hands with soap at critical moments during the day can dramatically cut the incidence of life-threatening diseases like COVID-19 and diarrhoea.
Nihar Shanti Pathshala Funwala
The outbreak of global COVID-19 has disrupted education infrastructure in our country. Marico’s Nihar Shanti Pathshala Funwala partnered with Government of Madhya Pradesh and the NGO LeapForWord, towards upskilling teachers in English with the help of technology. The programme uses apps including YouTube and WhatsApp to provide content in a highly structured form to teachers in the state. Considering it has been a challenge for most of the teachers to impart education online, this helps them to get trained but also teach effectively. As part of the Teacher Empowerment Programme, teachers are also provided with digital ready aids and self-learning materials through WhatsApp.
Nihar Shanti Pathshala Funwala has remained true to its purpose of providing underprivileged children with opportunities and access to education, contributing 5% of the profits of Nihar Shanti Amla towards the same. Under the CSR initiative, various programmes such as IVR-based Spoken English programme, App-based Virtual School and WhatsApp based Teacher Empowerment Program are being actively conducted to further the cause of children’s education.
The project has officially empowered one lakh teachers in Madhya Pradesh, through its digital first initiative to help improve English literacy levels in the government schools. During the nation-wide lockdown, the project launched the Padhai Pe Lockdown Nahi campaign, which ensured students could keep learning English even at home safely.
NTPC GEM (Girl Empowerment Mission)
