The Art of Living Launches ‘EcoKranti’ Campaign to make India free from single-use plastics

Surat, India: The Art of Living, under the guidance of spiritual leader Sri Sri Ravi Shankar has launched its ambitious ‘EcoKranti’ campaign from Surat, aiming to make India free from single-use plastics.

The campaign, spearheaded by the Sri Sri Rural Development Programme & Sustainability (SSRDP) in collaboration with the Surat Municipal Corporation (SMC), seeks to transform Surat, already recognized as one of India’s cleanest cities, into one of the greenest.

The Memorandum of Understanding (MoU) between SSRDP and SMC was signed in Surat in the presence of Mayor Daxesh Mavani, SSRDP Director and Trustee Devang Vora, Art of Living’s District Development Committee Member Prakash Dhoriyani and teacher CA Hari Arora. The ceremony was also attended by Surat BJP President Paresh Patel and SMC Standing Committee Chairman Rajan Patel.

The ‘EcoKranti’ campaign is designed to eliminate single-use plastics, promote eco-friendly alternatives and cultivate sustainable habits among citizens, entrepreneurs and industries. As part of the launch, eco-friendly products worth over Rs. 10 lakhs were distributed across more than 50 locations in the city, marking a significant step in Surat’s journey towards environmental leadership.

Speaking on the occasion, Mayor Daxesh Mavani said, “Environmental awareness is essential. Single-use plastics break down into microplastics that enter our bodies, causing severe health problems, including cancer.

Plastic waste can take over a thousand years to decompose, while these eco-friendly alternatives biodegrade within six months. Inspired by Prime Minister Narendra Modi’s net-zero mission, SMC has undertaken this drive to support a cleaner, greener future. Surat is already India’s cleanest city, and we aim to also make it the greenest.”

Devang Vora, Director & Trustee of SSRDP said, “The partnership represents a practical and spiritual step towards environmental balance. Under Gurudev Sri Sri Ravi Shankar’s vision, we see sustainability not as a choice but as a responsibility. Our mission is to show that development and nature can coexist in harmony.”

The partnership between SMC and SSRDP will promote eco-friendly initiatives, scientific waste recycling and green innovation projects, helping the city’s transformation.

In his comments, Prakash Dhoriyani, District Development Committee Member of Art of Living, said, “With this initiative, we are empowering citizens to make sustainable choices every day. By refusing single-use plastics and adopting eco-friendly products, they can help safeguard both the environment and human health.”

CA Hari Arora, Art of Living teacher, emphasized the importance of awareness and accessibility. “For true change, sustainability must become convenient. Through the EcoKranti mission, we are ensuring that eco-friendly products are widely available, affordable, and effective. We are confident the initiative will receive a very good response from the people of Surat.”

Beyond awareness, ‘EcoKranti’ seeks to establish Surat as a model, where smart innovation and harmony with nature go hand in hand to combat climate change and plastic pollution.

The entire range of eco-friendly and sustainable products developed by SSRDP is available on platforms like Amazon and Blinkit, making sustainable choices easily accessible to the public.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

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