Tag: millennials

A notable segment of Generation Z in India is altering traditional perceptions regarding the timeline for achieving financial success. Many among this cohort are redefining their career journeys by utilizing digital expertise, engaging in side projects,...
At the age of 27, Aisha Kapoor chose to leave her role at a digital agency, motivated not by job dissatisfaction but by a desire to experience life beyond professional obligations. Kapoor expresses her belief that...
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Millennials and Gen Z Account for Most Home Purchases in India

The process of purchasing a home in India has undergone a significant transformation, particularly for younger buyers. Today, the majority of transactions are conducted...

How Direct Mutual Funds are Gaining Popularity Among Millennials in India

In recent years, mutual funds have caught the attention of India’s growing millennial population. Unlike the generations before them who preferred fixed deposits, gold,...

Bridging the Gap – From Interest to Action in Sustainability

It is the latest trend for millennial consumers to put their money where their ideals are. The millennials are choosing products and services from...

Millennials Love CSR – A Number Story

Millennials make a huge chunk of the audience for any business. Today, according to demographers at Pew Research Center, they account for 27% of...

Millennials Driving Brands Towards Social Responsibility

Millennials on average are more risk-averse and are less likely to spend money unnecessarily than previous generations. But when millennials do decide to part...

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