Denims are the fastest growing fashion trend over the years. They have been accepted by every generation as comfortable and modest clothing that is also stylish to carry. Denims have also triggered some protests by the...
Aditya Birla Fashion and Retail Ltd. (ABFRL) is joining a unique and pioneering industry-led platform, ‘Circular Apparel Innovation Factory’ (CAIF) in collaboration with Intellecap. CAIF is India’s first industry-led platform, aiming to build a circular apparel and textile industry in India....
Bollywood actress Sonam K. Ahuja, filmmaker-producer Karan Johar and celebrity Shweta Bachchan Nanda walked for designer duo Abu Jani and Sandeep Khosla on Sunday...
Viscose has often been marketed as a more ecologically sustainable alternative to polyester. It is also praised by some fashion brands because it requires...
As consumer demand grows for responsibly sourced clothes, big fashion brands are starting to think about sustainability. More fashion startups and initiatives built around...
Indian weaving traditions have existed since time immemorial and have been a representation of the many unique sub-cultures within the country. With motifs, patterns,...