Anjali Sardana has rapidly forged a successful path in entrepreneurship by establishing her company, Pronto, valued at approximately $100 million within a year of its inception. Graduating from Georgetown University in 2024, she achieved a perfect GPA and was recognised as the top student in her biology cohort. Prior to her graduation, Sardana already immersed herself in the realms of finance and investing, demonstrating her aptitude and ambition.

During her academic tenure, she collaborated with Georgetown’s investment office, working on the analysis of a multi-billion dollar endowment. This experience involved evaluating international funds, studying market trends, and developing financial models, which gave her a well-rounded understanding of the financial landscape before she stepped into the world of startups. Furthermore, her internships at Morgan Stanley and 8VC, followed by a stint in private equity at Bain Capital, equipped her with valuable insights into investor behaviours and scaling processes.

Launch and Growth of Pronto

In early 2025, Sardana launched Pronto, targeting a significant issue in India’s domestic services market, which is notably unorganised and often reliant on personal networks for finding help. Pronto’s app simplifies this by providing a platform for users to book trained professionals for various everyday tasks like cleaning and laundry. The app’s efficiency is underscored by its promise of quick service delivery, frequently within just ten minutes, through a network of local hubs.

Initially starting operations from a single hub in Gurugram, Pronto managed about 170 bookings a day. However, the company experienced exponential growth, recording over 18,000 bookings daily by early 2026. This rapid expansion saw Pronto extend its presence to major cities including Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Chennai, an achievement that is particularly notable in a sector that has struggled with formalisation for years.

A significant aspect of Pronto’s workforce includes women who are trained as service professionals, thereby contributing to a more structured income framework within a traditionally informal job market. This has established a dual benefit of providing reliable services while promoting economic stability for workers.

Investment and Future Prospects

As Pronto’s operational metrics became apparent, investor interest surged. In March 2026, the startup attracted $25 million in funding from a round led by Epiq Capital, with participation from notable firms such as Glade Brook Capital, General Catalyst, and Bain Capital Ventures. This investment propelled the company’s valuation to around $100 million within just one year of its launch, highlighting the attractive potential of its business model.

Prior funding of $11 million was successfully secured in 2025, which facilitated the scaling of operations and further development of the company’s model. Anjali Sardana’s unique background and experiences have enabled her to navigate the complexities of capital allocation and scaling efficiently, distinguishing her venture in a crowded market.

In conclusion, Pronto exemplifies a significant trend among startups aiming to formalise India’s informal sectors through technology and verified worker protocols. Sardana’s commitment to improving reliability in household services aims to foster stable earning opportunities while executing efficiently in a competitive landscape.

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