‘Lie in a Coffin to Feel Alive?’ Unusual Wellness Trend Gains Ground in Japan & Thailand

The CSR Journal Magazine

In Japan, an unconventional trend is emerging where individuals are choosing to lie in coffins as a means of relaxation and reflection. This practice is being promoted by wellness centers and funeral homes, inviting participants to meditate on mortality and reassess their connection to life. Those interested can select from various coffin styles, moving beyond traditional designs to more whimsical options, thereby altering the experience of confronting death.

Sessions typically last for about 30 minutes, allowing participants to lie in either open or closed coffins. Some individuals opt for sessions accompanied by music or visual elements, whereas others prefer an atmosphere of complete silence. This juxtaposition creates a unique setting that starkly contrasts with the conventional environment associated with death.

A Novel Offering in Tokyo

At the Meiso Kukan Kanoke spa in Tokyo, Japan, participants can choose their experience by selecting either calming music or total quiet during their time in the coffin. Creators of custom coffins indicate that more inventive and less morose designs aim to reduce the fear surrounding mortality while fostering an appreciation for life. The trend was initiated in 2024, following the introduction of “into-the-coffin café” services by a historic funeral home, intended to challenge societal taboos concerning death.

According to the president of Kajiya Honten, the goal is also to provide a transformative experience for those feeling stagnant in life. He noted in November 2024 that emerging from the coffins symbolizes a rebirth or new beginning. By 2026, the practice had flourished into a significant phenomenon, demonstrating its appeal across a diverse audience.

Thailand’s Unique Approach to Mortality

In a parallel development, Thailand organized a “Death Fest,” aimed at normalizing discussions around mortality through various activities, including lying in coffins. The second installment of this annual event not only facilitated intimate experiences but also offered practical services and spiritual insights related to end-of-life care. The fair highlighted collaborations among health care, financial advisors, palliative care specialists, and other organizations, addressing the complexities surrounding death.

A standout feature at the event was an exhibit called “Test Die,” where visitors could lie in coffins of varying sizes and styles while looking at their reflections in a suspended mirror. This setup encourages self-examination rather than inciting fear, inviting participants to think deeply about their lives.

Concerns from Mental Health Experts

While many attendees report feeling rejuvenated after their coffin experiences, mental health professionals expressed reservations regarding the potential implications of such activities. They caution that while organizers claim these experiences can alleviate anxiety and help individuals appreciate life’s value, unintended consequences may arise, particularly for those in vulnerable situations.

Research indicates that when individuals contemplate death in a controlled, mindful environment, they often gain a deeper appreciation for life. However, psychotherapist Absy Sam emphasizes that activities of this nature should be approached cautiously, especially for those fraught with emotional challenges. She warns that inadequate emotional support can render these experiences counterproductive, intensifying negative feelings of worthlessness or hopelessness.

Sam also identifies the risk of individuals engaging in such activities without appropriate emotional readiness or screening, suggesting that the experience may vary significantly from person to person. She concludes that while these coffin sessions could offer therapeutic benefits in supportive settings, they inherently require careful consideration and preparation, especially for participants facing emotional distress.

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