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International Day of Rural Women: 5 organizations empowering them in COVID times

This modern century has brought significant changes in the status of women, and over the years, a number of initiatives have been undertaken by the government, businesses and social organizations to address the issues faced by women and bridge the gap created by society. However, there is still a long way to go before rural women can truly become empowered. On the International Day of Rural Women 2020, let’s look at some organizations in India that are working towards empowering rural women.

1. Guna’s Quilling

Guna’s Quilling was founded by Gunavathy Chandrasekharan in 2013. It showcases the finest products handcrafted by rural women. Under the brand name, women entrepreneurs sell quilled artwork such as wall art, greeting cards, miniature figurines and jewellery. Gunavathy has also conducted workshops and trained more than 2,000 artisans, of whom most are rural women, homemakers and students. She helps some of them with marketing their products as well.

2. Institute for Sustainable Communities

Working through Gap Inc. and USAID Women + Water Alliance (W + W Alliance), the Institute for Sustainable Communities (ISC) is promoting water stewardship principles, better soil management practices, and water literacy amongst cotton farmers in Maharashtra and Madhya Pradesh.
As part of the W + W Alliance, ISC and its implementing partners are working with 3,100 farmers, 45% of whom are women. The project focuses on training women farmers and extension workers (Krishi Sakhis) on production and market linkages for bio-fertilizers and bio-pesticides thereby enabling them to supplement their livelihood and augment their incomes, while also promoting best practices in water stewardship, and soil health management.

3. SELCO India Foundation

A new tailoring unit in Southern India aims to provide livelihood opportunities for women and transgender women who have suffered economic losses due to the COVID-19 pandemic. The unit is being run by women and transgender women of Sri Lakshmi Pengal Munnetra Sangam.
Priya Babu, a transgender activist, and Regional Programmes Manager, Swasti Health Catalyst, facilitated the setting up of the unit. Madurai City Ladies Circle 60 sponsored five tailoring machines and SELCO India, a rural energy service provider, donated solar panels for the unit. The unit has received orders to stitch 13,000 face masks and 100 cloth bags.


Noida based fintech start-up BANKIT has been harnessing the influx of human resources in tier 2, 3 towns and villages and promoting rural women’s equality. During the COVID-19 period, BANKIT joined hands with 1200 rural women to work as a banking agent, distributor and master distributor, particularly in states such as Uttar Pradesh, Bihar, Orrisa, Maharashtra and Andhra Pradesh.
BANKIT also has 5000 women in the team to strengthen their presence. The vision of the organization is to maximize the number of agents who are able to make Rs. 5-10 Lakh revenue in a year by delivering various BANKIT services.

5. Taru Natural

The startup was founded by Ruchi Jain in 2016. The startup sells organic produce like turmeric, jaggery, rice, pulses sourced from farmers across Maharashtra, Karnataka, Assam, Kerala, and Uttarakhand among others. It helps farmers establish market linkages and ensure a steady stream of income. The company sourced over 50 tonnes of organic produce in a year to empower farmers and women entrepreneurs! Not just that, they have over 300 different kinds of products on their platform and in addition to supplying to customers, they also take bulk orders and cater to over 70 restaurants and cafes across the country.