Indian Govt. takes short video route to empower youth against COVID-19

Indian government’s citizen engagement platform MyGovIndia has launched an official profile on Likee App, a short video platform by Singapore-based BIGO Technology, to expand the ambit of the ongoing efforts to tackle the crisis triggered by the Coronavirus pandemic.

On 26^th April 2020, MyGovIndia went live on Likee to stream the 64th edition of Prime Minister Narendra Modi’s radio programme ‘Mann Ki Baat’. The profile is also being used to encourage users to download the Aarogya Setu mobile application, which has been developed by the Indian government to track Coronavirus patients. The users have also been provided with a download link on Likee to ease the downloading of the Aarogya Setu, which is designed to alert people if anyone in their vicinity tests positive for Covid-19. Social media influencers and other users have created multiple informative videos under the hashtag to spread the message among their fans and followers. The hashtag #AarogyaSetu clocked more than 140 million views. 

“It has been the endeavor of MyGov to act as a bridge between citizens and government and ensure citizen participation and information dissemination on popular platforms such as Likee. Towards this objective, the MyGov Likee page has greatly helped increase our outreach and engagement related to Covid-19, especially with regional audiences,” said Abhishek Singh, CEO, MyGovIndia.

Bollywood celebs Isha Koppikar and Aamir Ali joined hands with Likee to promote #AarogyaSetu. Both actors created exclusive Likee videos and encouraged their fans and followers to show their support towards this initiative by MyGovIndia.

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