The global corporate wellness market, valued at USD 65.25 billion in 2024, is projected to grow from USD 68.41 billion in 2025 to USD 102.56 billion by 2032. These numbers reflect growing recognition of wellness as a key driver of productivity. Wellness expert Dilan Gomih notes that boosting employee energy combats quiet quitting and improves morale.
A report reveals that 53% of employees prioritise health and wellness benefits. Additionally, 55% emphasise mental health support as a top factor in creating an empowering work environment. Comprehensive wellness programs, such as insurance top-ups, consultations, gym memberships, and home wellness equipment, improve both physical and mental health. These initiatives reflect a company’s long-term investment in its workforce. This proactive approach creates a more engaged, energised, and productive team.
Rethinking employee wellness
Employee well-being is influenced by numerous factors including workplace stress, personal obligations, economic pressures, and global uncertainties. To effectively support their teams, employers are shifting to holistic and flexible wellness benefits that offer a tailored experience, addressing the varied needs of a diverse workforce. Businesses have started addressing physical health, mental resilience, emotional stability, and purpose to boost energy, engagement, and productivity.
Work-life balance has become a global priority, with 85% of employees considering well-being as important as their salary. By reframing wellness offerings, organisations can provide support that genuinely enhances employees’ lives and promotes long-term growth.
Key components of a modern employee wellness program
A well-designed employee wellness program comprises activities that promote health and resilience, addressing the full spectrum of employees’ well-being. Beyond traditional benefits, modern wellness initiatives offer lifestyle benefits that enhance well-being, recognition, and work-life balance. For example, gift cards and vouchers allow employees flexibility in personal spending, while gym memberships and fitness support enable physical health, a priority for many, as seen with 25% of employees ranking gym memberships among their top-valued benefits. For Gen Z, free or subsidised meals are also a major draw, providing practical support for those with limited disposable income.
Physical wellness remains at the core of wellness initiatives, with fitness programs, health screenings, and incentives for healthy habits. Mental wellness, bolstered by AI-driven tools, provides round-the-clock support, which employees appreciate for its accessibility and privacy. Emotional and social wellness programs build resilience and community, reducing workplace isolation, while financial wellness initiatives help employees manage rising healthcare costs and personal financial planning.
Implementing an effective employee wellness program
An effective employee wellness program is a strategic investment in both employee well-being and organisational health. Companies are prioritizing a thoughtful allocation of resources, focusing on the unique needs of a modern, often remote, workforce. With financial stability at the top of mind, every resource dedicated to wellness needs to balance cost with the return on employee satisfaction, productivity, and engagement.
Access to essential services is central to supporting a balanced work-life dynamic. For instance, childcare and eldercare resources, career coaching, personal training, and therapy offerings can help employees manage their responsibilities beyond work, empowering them to thrive in both personal and professional spheres. However, for these resources to make a real impact, employees need clear and consistent communication about what services are available and how they can benefit from them.
Reducing mental health stigma is another crucial aspect of program effectiveness. By creating an environment that encourages open discussions and making wellness participation a norm; organizations can create a culture of acceptance and safety around mental health. Regular feedback mechanisms also help keep the program in tune with employee needs, allowing companies to identify high-impact initiatives and trim those that don’t yield meaningful results.
The way forward
Effective employee wellness programs are essential to meet evolving needs and drive productivity. Organisations can promote engagement, satisfaction, and long-term success by prioritising wellness as a core business strategy. Leaders play a critical role by actively supporting and enhancing these initiatives, signalling a commitment to a balanced, health-focused culture. Embracing wellness as a strategic priority ensures a motivated workforce and sustained organisational growth.
As Richard Branson once said – “Employees come first. If you take care of your employees, they will take care of the clients.”
Views of the author are personal and do not necessarily represent the website’s views.
Harish Sarma, currently serving as the Marketing & Product Director at Pluxee India, has 14+ years of corporate experience. A distinguished alumnus of IIM Calcutta and NIT Durgapur, he has honed his expertise in B2B and B2C Marketing, Strategic Planning, and P&L Management through roles at renowned organisations like Accenture, ITC, Idea Cellular, Snapdeal, and Pluxee India. His passion for technology, marketing, and product development is evident in his keen focus on payments, FinTech platforms, and the broader employee experience ecosystem. Beyond his professional pursuits, Harish is an avid reader and a sports & technology enthusiast.