Consumer electrical goods brand Gourav has introduced a social media initiative. #DeshKaGourav is Gourav’s community voice for women empowerment. Spread across Facebook, Instagram, Twitter and Youtube it salutes the grit, triumph, and pride of Indian women.
With 70% of their labour workforce comprising of women, the brand is committed to take steps to empower women. Recently it got Mary Kom, the boxing legend, as its brand ambassador to send out a strong message. From working in paddy fields to becoming six-times world champion in boxing, Mary Kom is a true icon for #DeshKaGourav. She chose a male-only sport, brought an Olympic medal for India, won titles like Padma Vibushan, got nominated by the President as an MP at the parliament, continued her career post motherhood, and adopted a daughter despite having three sons. In her life’s journey she has broken many stereotypes and established a glorious example for women. The #DeshKaGourav initiative is dedicated to inspire many Mary-Koms-in-making in various fields of work.
The brand believes in bringing to the forefront stories of such women who have dared to dream and achieve new heights, who break the stereotypes and foray into uncharted fields.
A socially conscious brand, Gourav has been sharing some truly inspirational stories #Yodhhas – women who have made a real difference to the society at the grassroots level – through their campaigns.
