Titan’s CSR Project Happy eyes (HE), aims at elimination of preventable blindness in adults and children of India. In order to continue providing effective eye care at the doorstep of rural India and addressing the vital concern of availability and accessibility, Titan launched “Vision Centre” in Ranebennur, Karnataka in partnership with Sankara Eye Hospital who will be who will be running the Centre.
Titan began the Happy Eyes initiative in the year 2014, in line with the Vision 2020 programme of WHO partnering with institutes of national repute, such as Sankara Eye Hospital Narayana Nethralaya and Drishti Eye Hospital. The initiative was rolled out in the states of Tamil Nadu, Uttarakhand and Karnataka.
This project aims at elimination of preventable blindness in adults and children of India. In order to continue providing effective eye care and with an aim to scale up, Titan launched an eye care vehicle called the Mobile Rural Eye Care Vehicle in the year 2019 under the Happy Eyes Project.
With the primary focus on the intensification of the activity for provision of basic high quality eye care to the community at large, the ‘Vision Centre’ ensures to provide entire spectrum of Eye Care which includes secondary and tertiary community eye care services through link up to base hospital through tele-ophthalmology and referral.
On the occasion of the inauguration of Vision Centre, Mr. N E Sridhar, AVP & Head of Corporate Sustainability said, “With Happy Eyes project completing its 6 year mark of serving the country with special eye care services, we at Titan are more than pleased to be partnering with Sankara Hospital in establishing this Vision Centre catering to the needy population in Ranebennur. Through this initiative we want to reach out to the deeper pockets of India who have limited accessibility to vital eye care services and raise adequate awareness about eye health and the prevention of common eye diseases.
The services at Vision Centre include:
– Providing specialized and technologically advanced support for betterment of health in far-flung areas where specialist doctors are not available
– A hub and spoke model providing a continuous and fixed destination for patients for access to affordable eye care along with the outreach camps. It includes, screening, prescribing medicines/spectacles and support for surgery through base Hospital
– A node for creating awareness and sensitization about Eye Care among the rural citizens
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