CSR: Fighting Breast Cancer

According to Cancer Statistics, breast cancer is the most common cancer in women in India and accounts for 27% of all cancers in women. Overall, 1 in 28 women is likely to develop breast cancer during her lifetime.

In India 50-60% of the patients die of breast cancer because of late diagnosis. This clearly proves that an informed individual is the most effective key to cancer control. “With the increasing incidence of cancer cases in women, there is a pressing need to raise awareness about early cancer detection at grass-roots level,’’ said Vice Chairperson of the Indian Cancer Society, Jyotsna Govil.

Fujifilm India Pvt Ltd has announced its association with the Indian Cancer Society, one of the oldest registered healthcare NGO in the country. Purpose of the initiative is to communicate that early detection of breast cancer can save lives. The organisation will conduct 18 medical camps to generate awareness about breast cancer and breast self-examination. Free breast cancer screenings will be organized for women above 40 years. One of the many objectives of the campaign is to provide practical knowledge and quality screening for women of Delhi and NCR who are residing in slums and cannot afford quality treatment. A Mobile Van facilitating Mammography Screening would be available at the venues where such camps will be conducted. The campaign is strongly backed by the vision of ICS that the conquest of cancer should be by choice and not by chance.

“Our association with the Indian Cancer Society is to sustain our vision, to spread awareness about early detection of breast cancer in Delhi and NCR. Our technology & innovation with the support of Indian cancer society will reach to the people who cannot afford the best of the treatments.” said Mr. Chander Shekhar Sibal, Senior Vice President and Head of Medical Division at Fujifilm India. Under the association, three mobile cancer screening camps have been concluded in Delhi where over 180 screenings took place. In the coming days we are planning many more such camps in and around the Delhi and NCR region targeting 900 screenings.

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