Cult, India’s leading fitness platform, in collaboration with Share At Doorstep (SADS), has successfully concluded its annual clothing donation drive across four major cities- Bangalore, Mumbai, Delhi, and Hyderabad. Held in December, the initiative embraced the spirit of the “Month of Giving” and inspired communities to donate their pre-loved clothing to support underserved families.
The event saw an overwhelming response, with donations collected from 46 Cult centres across the cities. SADS ensured seamless execution, managing doorstep pick-ups, center-based collections, and distribution to NGOs and charities.
Donations poured in from 46 Cult centres across the cities
The initiative reflects Cult’s commitment to combining fitness with purpose. Members and participants donated their “apparels and footwear,” symbolizing personal transformation and extending it to societal impact. This year’s drive resulted in the collection of 2000+ pounds of donation, benefiting 4000+ families.
“The response to this year’s donation drive has been truly heartwarming. It’s inspiring to see how our members and the wider community came together to make a difference. With SADS, our mission is to make giving simple and impactful, and partnering with Cult has amplified our reach and ensured that every donation creates meaningful change for underserved communities. This initiative highlights the power of collective action during the Month of Giving”, saidNaresh Krishnaswamy, CEO of Curefit.
The December donation drive is now a hallmark of Cult’s social responsibility efforts, with plans to make it an annual tradition. SADS, with its expertise in logistics and partnerships, played a pivotal role in ensuring the success of this initiative.
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