Saluting Indian Army veterans, Hero MotoCorp handed over Hero Destini 125 scooters to the soldiers who were disabled while in service
Hero MotoCorp is the dominant market leader in India with over 50% share in the domestic motorcycle market. The company headquartered in New Delhi has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers globally. Hero MotoCorp continues to champion socio-economic progress and empowerment through its range of products and services.
Led by Dr Pawan Munjal, Chairman, Hero MotoCorp, it has taken rapid strides to expand its presence to 40 countries across Asia, Africa, and South & Central America.
Hero Moto Corp’s Road safety awareness is an essential intervention for preventing road accidents and making roads safer across the country. Under its Corporate Social Responsibility (CSR) umbrella platform – ‘Hero We Care’ the company engages in multiple community outreach programs, ranging from protection of biodiversity, supporting healthcare, education and sports to promoting road safety across multiple sates.
Sustainability
In a step towards sustainability, the company has adopted the Aravali Biodiversity Park in Gurugram. The purpose is to ensure conservation, restoration and protection of biodiversity. Spread over 380 acres, the Aravali Biodiversity Park contains ecologically restored and semi-amid land vegetation. It has around 300 native plant species and over 180 species of birds.
Under its project ‘Hero Green Drive’, FY 2014-15 onwards, the company has planted over 2.38 million tree saplings till January 2022. The project has been undertaken in association with implementation partners namely Contree, Grow-Trees, BCCL, EMACH and SGI.
The company has also started awareness projects to promote renewable energy and initiatives to conserve and harvest water.
Top CSR initiatives
Road safety programmes
Hero Motocorp has been investing in multiple projects geared towards improving road safety in India. These projects have been focused on safe driving and safe road-usage trainings as well as creating awareness amongst people about the basics of road safety. ‘Be a Road Hero’ is one such initiative that has made optimal use of mass media, social media and below-the-line activities to reiterate the road safety message as well as help bring about attitude change amongst road users.
Another CSR initiative Ride Safe India was aimed at enhancing safety of people travelling on Indian Roads and reducing accidents. As part of this initiative, the company has set up Road Safety Riding schools across India and hosting campaigns on ground, on air, on social media, and in schools to educate the masses and empower them. This initiative was supported by the Ministry of Road Transport & Highways, Government of India.
Project Khelo Hero – Sports
This flagship project aims to support athletes and support sports at grassroots level.
Under Khelo Hero, Hero MotoCorp entered into a partnership with Paralympic Committee of India (PCI) to support all essential needs of para-athletes. The primary objective is to facilitate all efforts of PCI that are focused on developing a conducive atmosphere whereby athletes are able to train well and eventually improve the country’s medal tally. Under the project, support is extended to all national and international sports involving athletes with disabilities, including impaired muscle power, impaired passive range of movement, limb deficiency, leg length difference, short stature, hypertonia, ataxia, athetosis, vision impairment and intellectual impairment.
The two-wheeler manufacturing company marked World Disability Day 2022 by partnering with the Paralympic Committee of India (PCI). As part of this partnership – which is an initiative under the project ‘Khelo Hero’ of the Company’s overall corporate social responsibility (CSR) platform ‘Hero WeCare’, 14 specially-abled athletes will undergo professional training ably guided by experienced coaches. They will also be provided access to facilities and equipment to upgrade their skills and hone their talents, the company announced in a statement.
The company also partnered with Indian Deaf Cricket Association (IDCA) to provide overall development support to aspiring cricketers. The DCA is supported by Board of Control for Cricket in India (BCCI) and recognised by Deaf International Cricket Council (DICC).
Hero Salutes Heroes of the Nation
Saluting Indian Army veterans, Hero MotoCorp handed over Hero Destini 125 scooters to the soldiers who were disabled while in service in April 2022. The Company has handed over these scooters to the soldiers of Indian Army across Gujarat, Delhi-NCR, Andhra Pradesh, Tamil Nadu, Punjab, Haryana, Uttar Pradesh, Jammu & Kashmir, Karnataka, Bihar, Maharashtra, Uttarakhand, Jharkhand, Himachal Pradesh, Assam and Kerala.
In August 2022, the company announced a package of welfare measures for the ex-personnel and their families. Launched under the Company’s Corporate Social Responsibility (CSR) platform ‘Hero We Care’, the ‘Hero Salutes Heroes of the Nation’ project retro fitted Hero Destini 125 scooters were handed over to former Central Reserve Police Force (CRPF) personnel. The scooters are supported by two auxiliary wheels in the rear – which have been customised to suit the riding requirements of the divyang ex-personnel who were disabled while in service.
As per the Memorandum of Understanding (MoU) signed between Hero MotoCorp and the CRPF Family Welfare Association (CWA), the project also offers a package for 200 identified CRPF families who have been affected severely due to the Coronavirus pandemic. The company will support children who have lost one or both of their parents or guardians and women who have lost their spouses due to Covid-19 in the country.
Project Arogya – Healthcare
The project focuses on providing health care facility to the most vulnerable section of society in which activities are undertaken to ensure overall well being of communities. The company’s Mobile Medical Vans have been providing medical assistance, basic treatment as well as medication to residents of Delhi, Dharuhera and Rewari in Haryana, Neemrana in Rajasthan, Jaipur in Rajasthan, Uttarakhand’s Haridwar and Dehradun, Sri-City Chittoor in Andhra Pradesh and Halol in Gujarat. Till FY 2021-22, 43,037 beneficiaries were treated through 10 Mobile Medical Vans as claims the company’s Annual Report.
Under this project, the company also organises Eye Care Camps, General Health Care Camps equipped with a team of professional medical practitioners at their beneficiary villages throughout the year. Over the years, these camps have helped in preventing several serious illnesses among communities by detecting them at early stages and recommending preventive measures. The company also organises General Camps on Home safety, fire safety, first responder training with the purpose of ensuring community safety in case of any emergency situation. Yoga awareness Session is organized on regular basis.
There is also a Running Winter Night Rescue Van which aims to rescue homeless workers and migrant labourers during extreme cold winters in Delhi. A lot of these people reportedly die due to the cold wave of winters. In an effort to rescue such people and provide them with bare minimum comfort that can save their lives, a van loaded with winter clothes reaches out to hundreds of needy and homeless on Delhi’s roads. The van also transports the homeless shivering on the roads to night shelters.
CSR for Education
As part of the company’s CSR towards education, in the FY 2021-22, over 3000 students studying in government schools in rural areas have been supported for remedial education through 141 Asha Centres in Dharuhera, Neemrana, Jaipur and Haridwar. More than 650 students have been benefited from infrastructure development work in Govt. Senior Secondary School, Jaipur. 1,479 students of Raman Munjal Vidya Mandir School in Gurugram were benefited through the support extended by Hero We Care and over 400 students benefited through University scholarship programs.
CSR for Skill Development
The company has partnering with Automotive Skills Development Council (ASDC) for upskilling two wheeler market technicians. ASDC is a professional body that seeks to bridge the skilling gap by providing skilling, upskilling and re-skilling opportunities to the Indian workforce in the Indian automotive sector. In the FY 2021-22, more than 5800 technicians were trained on Fuel Injection technology in BS VI two wheelers across 33 cities and town under this partnership. Also, over a 100 technicians completed a three month two wheeler training course through Skill Development Centers supported by Hero MotoCorp.
Project Jeevika – Skilling women
This project aims at skilling women to make them financially and mentally independent. The project focuses on providing livelihood and skills training to over 1,000 youth mainly girls and women from marginalized socioeconomic backgrounds. The training programmes equip them to become professional beauticians and foray into male dominated jobs like auto mechanics, computer operators, tailors, etc.
CSR for children with neuro-developmental disabilities
In June 2023, Hero MotoCorp partnered with the Navy Welfare and Wellness Association (NWWA) to support their community development initiatives. As per an MoU signed between Hero MotoCorp and the NWWA, the Company will support CHETNA – an Early Intervention Center in Delhi that provides occupational therapy, speech therapy, play and counselling to children born with neuro-developmental disabilities.
The initiative, launched as part of the flagship ‘Hero Salutes Heroes of the Nation’ program under the Company’s Corporate Social Responsibility (CSR) platform ‘Hero We Care’, aims to support children in their learning needs, enabling them to progress through the early developmental stages, thereby enhancing their quality of life.
The support and therapies provided at the Early Intervention Center – CHETNA helps in minimising the impact of neuro-developmental disabilities through multi-modality interventions in children under six years of age. CHETNA also help these children achieve their maximum potential and promote their integration into mainstream education.
Conclusion
In the FY 2021-22, the company spent Rs 87.85 crores on CSR initiatives, which is slightly more than what it was obligated to spend as per the Company’s Act (Rs 87.22 crores).
