The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a starting point, what is that moment when you felt Indian sport made that shift?
This year, in March, the Indian Prime Minister Narendra Modi spoke about the deplorable condition of Indian football in his Mann-ki-Baat radio show. “Today...
Corporate social responsibility (CSR) contribution to sports, environment, animal welfare, gender equality and slum area development dropped drastically in 2015-16. Clean Ganga Fund and...
The 14th edition of Asia’s distance running event, the Standard Chartered Mumbai Marathon (SCMM) once again captivated the country with its belief, courage, and...
IndusInd Bank had earlier launched its non-banking sports vertical, ‘IndusInd For Sports’, to make sports an integral, intrinsic and strategic element for both internal...
Mercedes-Benz under its CSR initiative partnered with Laureus Sport for Good to fund two-Laureus supported programmes Oscar and YUWA in India.
The collaboration will see the two...