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Brand Building Through Corporate Social Responsibility
For every rupee spent on CSR, firms should spend 10 rupees on marketing the said initiative. Corporate social responsibility has become one of the most important contributions that businesses can make to help society in a number of areas. CSR has been used in diverse areas such as disaster assistance, medical help, and education...
Climate Change: The Big Test for Public and Private Regulation?
By Bastiaan van der Linden, Associate Professor - CSR, EDHEC Business School
Growing concerns about anthropogenic climate change have led to the rapid development of greenhouse gas regulations. A striking characteristic of these regulations is that they are often promulgated by businesses and NGOs, rather than states. Private regulation is quite common nowadays, but in...
Reconnoitring The Interface of CSR and The SDGs, Building A Sustainable Society
Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDGs) are intertwined, just like two strands of the DNA. CSR was mainly understood to be a philanthropic social engagement by organizations, encompassing a company's charitable contributions whereas sustainable development is an effective way of building a resilient society, making technology to the best use of...
CSR and philanthropy for urban slums are vital to drive enduring change
As one enters an urban slum in the plush neighbourhoods in a city, you see children playing on rough grounds and vacant lots, in the open spaces where garbage is being manually sorted. Parked vehicles, rickshaws and carts serve as play props in the streets. Girls as young as 7-8 years — often devoid...
Traceability: The Driving Factor in Ensuring Sustainability in Engineering
Global warming, rising pollution levels, extensive use of consumer electronics and natural resources, and economic and social inequality are compelling organizations to focus on driving long-term social value—not merely achieving short-term market domination. As a result, organizations are increasingly focusing on incorporating sustainability as a key pillar underpinning their business strategy, alongside innovation, technology...
Community-based Tourism: Protecting Nature, Conserving Traditions
Bright blue skies, lofty peaks and emerald green water – I stood mesmerized, watching the confluence of Indus and Zanskar rivers. The clean air and tranquillity of Ladakh was a refreshing change from the everyday hustle-bustle of Delhi.
Ladakh is known for its breathtaking mountain scenery, wildlife and unique culture. I was back here again...
Digital Learning and Foundational Literacy & Numeracy – What can work?
FLN refers to the ability among children to read with meaning and solve basic math problems by the end of Class 3. These are critical gateway skills that form the foundation for children — much as the terminology suggests — on which they build their lives. While the government endorses India as the flag-bearer...
How Nature-Based Solutions Can Help in Addressing the Root Causes of Climate Change
The Decade of Action (2020-2029) began with a bang. After facing the warmest decade on record (2010-2019), the hopes of getting some relief were quickly dashed by the Covid-19 crisis. And although the pandemic-induced lockdown provided a breather to natural ecosystems and allowed them to thrive, the situation was only temporary. Before the year...
Focus On Rural Women Livelihoods: Game changer for recovery of the rural economy
The pandemic, the aftermath of the first two waves and the continuous fear of a third wave have gripped the nation with many challenges. The economy took a big hit during the first wave and while we were just recovering from it, the second wave and lockdown happened. Despite agriculture being the lesser impacted...
Mental Health Awareness Week 2021 – Good Mental Health Every Day
We are generally busy in our lives, in our daily routines or even on social media. We are surrounded by too many 'friends' who quickly disappear in moments of true despair, when we need help the most. The truth lies in the fact that we can ourselves solve our own problems in a quicker...
The enterprising spirit of next generations can usher in a new – and better – normal
By Manuelle Malot and Genevieve Houriet Segard, EDHEC Business School
Unprecedented Covid-19 crises have confirmed the relevance of the term ‘VUCA’ for an increasingly Volatile, Uncertain, Complex and Ambiguous world. Although the pandemic is not yet behind us, the global economy is showing some signs of recovery and companies now have the opportunity to...
How can CSR Funds Help Build the Rural Health Infrastructure in India for COVID and Beyond?
The Covid-19 pandemic has shown us that despite several policies oriented towards rural growth and development, the widening socio-economic disparities have posed a huge challenge for the critical health care sector, especially in the rural areas. A study by National Health Profile–2019 observed that there are only 0.55 hospital beds in government hospitals per...