Animal Welfare

Pedigree, a brand of MARS Petcare, has introduced a new advertising campaign promoting the health and care of stray dogs. The COVID-19 pandemic has affected strays and #FeedtheStrays conveys the need for right nutrition for dogs without homes or those in shelters. The film opens with a boy trying to sneak out with some food in...

Whiskas – a brand of MARS Petcare – has introduced a new ad campaign promoting cat adoption. The four-week campaign will air from today on MX Player and on Whiskas YouTube. The campaign will be amplified through the popular Humans of Bombay social media handles as well as on other social and digital media....

World Vegan Day is celebrated on November 1 every year across the globe. The day marks the founding day of The Vegan Society in the United Kingdom. It is observed to promote adoption of Vegan Lifestyle and to educate people on the benefits of veganism to health as well as the environment. Veganism has a...

The recently published Living Planet Report 2020 outlines the unprecedented biodiversity loss the world has witnessed over the last 46 years, with a 68% decline in the population of wildlife. The Asian elephant, being a keystone species, plays an integral role in forest and grassland ecosystems and humanity’s relationship with nature. However, dwindling forest...

Human beings are celebrating World Animal Day 2020 on October 4. For the rest of the living beings on the planet though, isn't every day animal day? Homo sapiens would be quite a self-centred species to believe that only we were born to own the land and plunder natural resources with no concern for...

Amidst the ongoing global pandemic, Delhi’s oldest animal shelter Friendicoes has collaborated with online poker brand PokerBaazi.com to provide crucial aid to stray animals left unattended during the crisis. This initiative is a part of the #FeltsForStrays campaign that was started by PokerBaazi on 24th March 2020 and is continuing to feed and provide...

Proteon Pharmaceuticals, a biotechnology company and leader in bacteriophage technology for livestock farming, the parent company of Vetphage Pharmaceuticals Pvt Ltd, announced a strategic partnership with DuPont Animal Nutrition in distribution of Proteon’s innovative bacteriophage solutions. The aim of the partnership is to bring Proteon’s bacteriophage technology to poultry producers in selected countries, with the...

As the world’s population grows, demand for animal protein will continue to rise. Over time, this need for ever-increasing quantities of animal protein, which is already placing tremendous pressure on our planet’s finite natural resources, will lead to significant environmental strain, and take our food systems well beyond the planet’s boundaries. The need to provide...

Canine internet celebrities are generally famous for their cuteness, but Indian army dogs Vida and Sophie are not only cute but heroic to boot. They are both top dogs fighting terrorism and infiltration and were conferred with the Chief of Army Staff (COAS) Commendations medals this I-Day. Clips of their ceremony went viral on...

The outbreak of COVID-19 pandemic, and absence of availability of its sure treatment or vaccine, has led people to reduce their movements for entertainment, leisure or social purposes. People are avoiding stepping out of homes unnecessarily to avoid catching the virus. In such a tense atmosphere, Zoos are struggling to sustain themselves as they...

Independence Day 2020 was a celebration of freedom not only for human citizens but also for stray dogs and puppies on the streets of the Mira Road-Bhayandar area in Maharashtra. Mira-Bhayandar residents who are volunteering with the NGO People with Paws and Wings took to the streets for a citizen social responsibility (CSR) drive. Mira-Bhayandar...

PM Modi turned his attention to an aquatic species on Independence Day 2020. He launched Project Gangetic Dolphin on 15th August, a 10-year government scheme to protect and increase the numbers of the endangered species. Needless to say, environmentalists are thrilled. It was 11 years ago that the Ganga River Dolphin was declared the...