Canon India’s ‘Green Environment Together’ CSR initiative plants 20,000 trees in 2 years

Strengthening its commitment towards environment and sustainable business, Canon India today announced the successful plantation of the 20,000th tree as part of its ‘Green Environment Together’ (GET) Initiative. The organization strongly advocates giving back to mother nature, for which, along with taking care of the business and the customers, it takes care of the environment too.

In July 2019, the ‘Green Environment Together’ (GET) Initiative was launched by Canon India as a positive step towards nurturing the environment. As part of the initiative, Canon India plants a tree on the purchase of every laser copier/ multi-function Device (MFD) on behalf of its direct customers.

In 2019, Canon India had pledged to plant over 10,000 trees annually and in line with this vision, in less than two years, the company has successfully planted their 20,000th sapling today.

Manabu Yamazaki, President & CEO of Canon India said, “The spirit of giving back to the society has been an integral part of Canon India’s corporate culture. In addition to offering excellent products and services worldwide, we have always strived to protect the global environment and support holistic development of communities. We are elated to witness the success of our ‘Green Environment Together’ (GET) initiative as we plant the 20,000th sapling today in less than two years of its commencement. This initiative has enabled us to create an ecosystem with our customers where we can build a greener and better future together.”

He further adds, “Such initiatives allow us to drive meaningful impact and help nurture a sustainable tomorrow that makes our communities future ready. Our ‘Kyosei’ philosophy which refers to ‘living and working together for the common good’ is at the heart of these efforts and forms the basis of Canon’s commitment to act responsibly across supply chains, within the communities we operate in, as well as through the products we develop.”

The announcement comes shortly after Canon India achieving the leadership position in the A3 & A4 laser copier-based MFP segment for five years in a row, the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, 2020 Q4. According to the tracker, Canon India ended 2020 as the market leader with a 30.7% overall market share: 30% market share in the mono segment and 35.4% in the colour segment.

K Bhaskhar, Senior Vice President – Business Imaging Solutions, Canon India said, “As a leading player in the printing segment and a socially responsible company, we believe that our business footprint on the environment should be balanced. In the current times, becoming sensitive towards our surroundings and community has picked up even more momentum and continues to be our priority. While advanced technology and solutions can greatly benefit our customers’ lives and caring for them is our key focus area, the environment too demands our attention. Therefore, it is equally imperative to care for the environment and give back in whatever way we can.”

He further adds, “We started the ‘Green Environment Together’ (GET) initiative with a vision of planting 10,000 tress annually, and today, we are proud to have achieved our goals in the stipulated time. This milestone showcases our ongoing commitment towards the environment as a responsible corporate, as well as our continued business focus because every sapling sowed reflects our customers’ faith in Canon’s best-in-class offerings and solutions. Without their continued support, our milestones and leadership would not have been possible.”

With their unchanged philosophy of ‘Business can be simple’, Canon aims to bring to the fore effortless, and sustainable ways of doing business. In today’s modern world of advanced technologies and unhindered business solutions, it falls upon businesses and leaders to stay grounded and work towards environmental-conscious methods. In this regard, Canon’s range of eco-friendly business offerings help reduce the carbon footprint on the environment through low electricity consumption. These products are a boon across industries ranging from SMEs to Healthcare and can help bring the next wave of supremacy and conscious customer offerings.

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