Dr. Shashank Shah, Business Author & Stakeholder Management Strategist
Building an Environmentally Conscious Brand: In Letter and Spirit
I was intrigued that every big programme launched by the Indian Hotel Company (also known as The Taj Group of Hotels) had small beginnings.
Since 2007, IHCL was trying to undertake a lot of environmental initiatives. However, very soon they realized the lack of progress and its measurement. Meanwhile, figures showed that the travel and...