Home Authors Posts by Rachna Kango, Head of Marketing & Strategy Planning, Delta Electronics India

Rachna Kango, Head of Marketing & Strategy Planning, Delta Electronics India

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Beyond Profit: The Evolution of Marketing Through ESG Principles

In recent years, ESG principles have become increasingly integral to business operations, shaping not only corporate responsibility initiatives but also marketing strategies. As consumers demand more transparency and sustainability from the brands they support, businesses are recognizing the need to align their marketing efforts with ESG values. This article explores the profound impact of...

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