A walkathon covering the Earth’s equator

UBM-Informa, a B2B information services group, organised the first Walk the World, the organisation’s flagship annual charity event on March 20 at Marine Drive, Mumbai, in the form of a walkathon. Similar events simultaneously took place in Delhi, Chennai and Bengaluru.

Each year, Walk the World involves colleagues from every Informa office around the globe to participate in a walkathon in an iconic part of their city to raise funds for a charity of their choice. With participation from offices in more than 20 countries across the globe, Walk the World (WTW) aims to cover more than the length of the earth’s equator and walk an aggregate of 60,000 kms, i.e (the actual length is 40,075 kms) and raise approximately GBP 2,50,000 for charity. The locations for the walkathons have varied from the Central Park in New York City, to the River Thames in London, and the Great Wall of China in Beijing.

The charity of choice for the Mumbai edition is to raise funds for the Education of the Differently Abled where in the organization has tied up with the NGO, Samarthanam Trust, which has organized similar campaigns in the past.

Yogesh Mudras, MD, UBM India said, “We are delighted to participate and join the walkathon for the noble endeavour. Besides, WTW perfectly syncs with a number of our organisational goals, including camaraderie, networking, working for inclusion and also being fit and agile.”