Tata Power curbs the prevalence of Tobacco consumption amongst 1800 children

Adolescence is one of the most important phases of a child’s life. The experiences that children undergo during this phase have a long-lasting impact on them and play an important role in shaping up their future. Keeping this in mind, Tata Power sensitised over 1800 children under its ‘ARPAN’ initiative on the ill effects of consuming Tobacco. The company also educated and trained over 100 migrant workers and 50 Anganwadi workers regarding it during the Tata Volunteering Week II.

Mr Ashish Bhat (Head Performance and Efficiency) and Mr Kaushik Ranjan (Head -Coal Logistic and Plant) conducted 15 Behavioural Communication Change Sessions across 10 schools and communities in the vicinity. They also empowered around 50 Anganwadi workers with knowledge and skills to sensitise children in their surrounding areas.

Since a large number of these individuals belong to the lower socio-economic background residing in slum clusters/rehabilitation settlements, they are highly susceptible to being exposed to tobacco chewing or smoking through family members and/or peer groups.

Speaking on this occasion, Mr Praveer Sinha, CEO & MD, Tata Power said, “Well-being of our operational communities has always been at the heart of Tata Power. These children are the future of our country and as a responsible corporate, we consider it as our responsibility to sensitise them about the ill-effects of a serious issue like Tobacco consumption. Through this initiative, we aim to materialise Tata Power’s Sustainable Development Goals (SDGs) of ensuring good health and wellbeing amongst children.”

The organisation is known for using innovative methods such as Pictorial presentations, Documentary films, Q&A sessions, Group discussions, Counselling sessions etc. to address the most pressing issues like these in an effective manner.

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