A global pandemic. A nation-wide lockdown. A humanitarian crisis. Natural Calamities. All in a short span of 7 months. To support India get back on its feet – with sheer grit and resilience Mukul Madhav Foundation with CSR support from Finolex Industries launched its drive. #GiveWithDignityTM is serving grocery and hygiene essential kits to more than 70,000 households across 24 states with a hope to spread joy and happiness, this festive season.
Maharashtra Chief Minister Uddhav Thackrey inaugurated and flagged off the CSR drive on November 7, 2020 in Mumbai at the Matoshree Sports Club. Others present at the drive were Adv. Gauri Chhabria, Paul Abraham, CEO, Hinduja Foundation, B R Mehta, Vice President, Finolex Industries, and Sanjay Asher, Director, Orbit and Subash Desai, Sr. Leader of Shiv Sena and Minister of Industries Maharashtra.
What is #GiveWithDignityTM?
20,000 kits are being distributed between October 25th and November 13th across 20 districts of Maharashtra (Mumbai, Pune, Amravati, Beed, Osmanabad, Vidharb, Marathwada, Gadchiroli, Washim, Ratnagiri, Palghar, Buldhana, Parbhani, Nashik, Solapur, Sangli, Satara, Ahmednagar, Aurangabad and Jalgoan). These kits for Maharashtra have been sponsored by IndusInd Bank, Finolex Industries and Mukul Madhav Foundation.
The beneficiaries belong to marginalized communities who have been identified with the help of NGOs, like-minded friends, well-wishers of the Foundation along with the support of local District Administration. Majority of the kits’ contents have been procured from SHGs, MSMEs and other NGOs. The ration supplies have been sourced from Purti Group, Maandeshi Foundation and Star Foods. Masks have been made by CYDA (Centre for Youth Development and Activities) and SOBATI, Baramati have sent sanitary napkins.
Nitin Gadkari, Minister of State for Road Transport and Highways, Minister of Shipping and the Minister of Micro, Small and Medium Enterprises in the Government of India applauded the NGO and its effort of empowering small local businesses.
Within the first two months of the pandemic, MMF had supported nearly 80,000 daily wage earners with grocery essentials and cooked meals. Reaching out to the many displaced families across West Bengal, Assam and Maharashtra, the foundation assisted to rescue and rehabilitate those affected by Cyclone Amphan, Cyclone Nisarga and floods across Assam.
Finolex Industries Ltd, CavinKare, Marico, Hinduja Foundation, Nestle, Indorama, IndusInd Bank, Ashok Leyland, Gulf Oil and other corporates have willingly come forward this Diwali to #GiveWithDignity
Ritu Prakash Chhabria, Managing Trustee, Mukul Madhav Foundation said, “What was a dream 9 weeks ago has transformed into reality and will culminate on Diwali. #GiveWithDignityTM is an emotion that has strived to empower SHG’s & MSME’s while in turn ensuring those who have lost their livelihood are provided with basic grocery and hygiene essentials. The power of collaboration has brought some of the leading brands to join hands with us and support us in our mission to spread hope and happiness this festive season. I am indebted to all those who have had faith in the work we do and lent us their support thereby rippling the benefit to many more.”
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