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Greenwashing No More: ASCI Proposes Draft Guidelines for Environmental Claims in Advertising

Mumbai, India: The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental advertising through the unveiling...

Opinion: Are Our Ads ‘Greenwashing’ You?

‘Greenwashing’ is the act of advertising or marketing a product as eco-friendly without actually being such in business practices or process.

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