CSR: Myprotein pledges 12% of global sales in May to various NGOs for Covid aid

Global sports nutrition brand, Myprotein, has pledged 12% from its sales in May to a number of local causes in India to help the country in its fight against Covid-19.

So far, Rs. 1.25 crore has already been raised through the brand’s Impact Week online sales event and a further 12% from Myprotein profits in the UK (where the company is headquartered) will be added to the fund.

The money will go to the following charities:

– Milaap COVID-19 Oxygen Relief Fund will receive £37,000 (Rs. 37 lakhs) as well as additional funds following the brand’s Impact Week sales event

– Myprotein is pledging £30,000 (Rs. 30 lakhs) to the Shri Anandpur Foundation, which will go towards setting up a local oxygen generator plant in Madhya Pradesh

– Khalsa Aid International will also receive £50,000 (Rs. 50 lakhs) to support Covid patients.

In addition to the monetary support, Myprotein will also be donating 500 boxes of its Protein Brownies to the Delhi Police.

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