CSR News: Tree Plantation in Bhilwara, Under CSR Initiative ‘Aadhar Paryavaran Parivartan’

Bhilwara, Rajasthan: In sync with its Corporate Social Responsibility (CSR) initiative – ‘Aadhar Paryavaran Parivartan,’ – Aadhar Housing Finance Limited, reinforced its commitment to environmental sustainability in Sanganer Village, Bhilwara, Rajasthan, through a massive dense forest plantation project. This pioneering endeavor involved planting 4,500 indigenous saplings that covered 3000-4000 square meter area of land, marking Aadhar’s first environmental CSR project of this scale. The plantation drive hosted thirty-five varieties of native trees designed with a customized approach to environmental solutions, aiming to enhance biodiversity, air quality and uplift the overall ecological well-being of the region.

The company organized an inauguration ceremony today in collaboration with the Nagar Nigam Bhilwara and CATCH Foundation at the plantation site. Shri Rakesh Pathak (Mayor, Bhilwara), Hemaram Chaudhary (Commissioner, Municipal Corporation, Bhilwara), Mr. Dinesh Jain (Business Head – Rajasthan, Aadhar Housing Finance Limited) and Shri Bharat Sisodia (Founder and Chairman, CATCH Foundation) graced this event by their august presence.

Rishi Anand, MD, and CEO at Aadhar Housing Finance Limited stated, “While our efforts are directed towards making home ownership a reality for the economically weaker sections of the society, we are also deeply devoted to improving the overall wellness of the population. In the last 10 years, our strategic social investments have positively impacted over a lakh lives, underlining our responsibility towards community development and societal betterment. We plan to expand our green initiatives across India, aiming to establish positive behavioral transformation in communities and among our employees regarding eco-friendly conservation.”

Dinesh Jain, Business Head, Rajasthan at Aadhar Housing Finance Limited said, “As we mark 11 years in Rajasthan, with Bhilwara among our first five branches since 2014, this plantation drive reflects our promise to ecological sustainability and community health. The selection of trees, including air-purifying and medicinal plants, will have significant conservational and social benefits for the community.”

Mr. Rakesh Pathak, Mayor, Bhilwara said “We are very impressed by the Tree Plantation Initiative taken by Aadhar Housing Finance Ltd. wherein they have planted 4,500 plants and we appreciate this noble step taken by Aadhar Housing & Catch Foundation and we invite them to conduct more such initiatives in future.

Bharat Sisodia, Founder & Chairman, CATCH foundation mentioned, “We are proud to announce the execution of our ‘Aadhar Paryavaran Parivartan Forest Project,’ a significant step we took, towards ecological restoration in Bhilwara. This initiative employed the innovative ‘CVSP Miyawaki’ method to create a vibrant green space that supports local biodiversity and engages the community. We aim to create sustainable surroundings which connects people with nature and hereby invite everyone to join us in this transformative journey toward a greener future. I would like to share my heartfelt gratitude to the Bhilwara Nagar Palika and Aadhar Housing Finance Limited for creating such a great asset to the environment.”

The Miyawaki method, developed by Japanese botanist Akira Miyawaki, involves planting native species in close proximity to replicate natural forests. This technique will accelerate forest growth, resulting in ecosystems that are 30 times denser and grow 10 times faster than those planted through traditional methods.

Sanganer Village, with a population of approximately 5,620, primarily relies on agriculture and brick kiln industries. Aadhar Housing Finance Limited plans to engage the local community and employees of the region in the forest’s maintenance, ensuring its long-term success and establishing a sense of ownership among residents. This tree plantation initiatives aims to mitigate the environmental impact of farming as well as pollution caused through brick kiln aiding to restore and preserve the local ecosystem.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.