CSR: CNH Industrial’s Case IH announces ‘Unnat Kaushal Initiative’ for Sustainable Sugarcane Farming

Pune, India: Case IH, a brand of CNH Industrial and a global leader in agriculture equipment has announces a new CSR (Corporate Social Responsibility) initiative called ‘Unnat Kaushal-Sugarcane Harvester Operator Training.’

The programme has been introduced in collaboration with Krishi Vigyan Kendra (KVK) in Baramati, Maharashtra for sugarcane harvester operators from all over India. The project aims to encourage sustainable sugarcane farming by training sugarcane farmers on the optimal use of harvesting equipment to improve overall efficiency and maximize machine uptime.

The initial batch had 150 farmers from villages of Baramati, Kolhapur, Satara and Sangli District. The five-day training program is set to educate 300 operators between 18 and 35 years of age with minimum education qualification. The program is geared towards providing them with employability skills and bridging the gap for skilled work force in the industry.

Sandeep Gupta, Agriculture India Sales and Development Leader, CNH Industrial said, “At CNH Industrial, we are committed in making a positive impact in the agricultural industry. With the Unnat Kaushal program, we aim to equip the sugarcane harvester operators with the necessary skills and knowledge. This initiative will enable the farmers to operate the equipment efficiently leading to increased productivity, minimized costs, and ultimately, a sustainable farming system. We hope to impact many more farmers in the region through this initiative.”

The program is a part of company’s constant endeavours to educate farmers and operators, especially in the rural regions of India. Last year, as a part of their various CSR initiatives, the company has trained 600 farmers in Haryana and Uttar Pradesh on topics such as financial literacy, farm mechanization, biomass management and State agricultural subsidies.

Case IH has been a global pioneer in mechanical sugarcane harvesting for nearly 80 years. The Austoft 4010 Maxx, available in India, is engineered for better cutting quality and improved productivity, with its lightweight and compact design providing sugarcane producers with more flexibility to harvest under various field conditions